DRAGON RAJAXEVA TVC

TitleDRAGON RAJAXEVA TVC
BrandDRAGON RAJA
Product / ServiceTENCENT
CategoryB04. Animation
EntrantDOTWELL Shenzhen, CHINA
Idea Creation DOTWELL Shenzhen, CHINA
Production DOTWELL Shenzhen, CHINA
Post Production DOTWELL Shenzhen, CHINA

Credits

Name Company Position
Dadesign Dadesign DOTWELL CO., LTD Director / Editor / Compositior

Background

Dragon Raja and EVA brand linkage, need to display linkage information, but at the same time in line with the world outlook of the two brands, and can be very recognized by players interaction and performance

Describe the creative idea (40% of vote)

The story of Eva invading the world of the Dragon race is introduced, and the overwhelming world of Eva is integrated into the Cyber Tokyo of the Dragon race. They seem to be antagonism, but they are interdependent partners. In terms of visual effect, it did not use the conventional cyberpunk feeling, but made more special light and color processing, reflecting the cyberpunk at the same time, showing a cooler sense of the brand linkage

Describe the execution (40% of vote)

CG processing has reached a very high quality, lighting rendering is also a very unique processing, the whole visual effect processing is very advanced. Since the launch of TVC, the game has been on twitter, ranking first in Japan and fourth in the world.

List the results (20% of vote)

CG processing has reached a very high quality, lighting rendering is also a very unique processing, the whole visual effect processing is very advanced. Since the launch of TVC, the game has been on twitter, ranking first in Japan and fourth in the world.