Write a short summary of what happens in the film.

The film chronicles a certain pain that even the toughest of men feel irrespective of their backgrounds, professions or passions. It’s a ballad for those who fear the simple act of shaving, because of their sensitive skin. We see these men in different situations, with foamed up faces. Be it on a date, a meeting or even while doing the dishes, these men fear shaving so much that they just can’t go through with the act. They sing about how they can surmount any obstacle but shaving and pray for a razor that understands their fears and gives their skin the love it deserves. The film sees these men form a brotherhood of sorts, banding together because of their shared fear of shaving! The lyrics themselves double up as a witty product demo in disguise. The introduction of the product eventually changes this fear into an unequivocal love for shaving!

Cultural / Context information for the jury

While the woes of men with sensitive skin are quite similar anywhere, an exaggeration of the fear of shaving takes on a more pronounced cultural meaning in India. Being a predominantly patriarchal society, the image of the ‘Macho man’ has been ingrained in popular culture. Just look at the effect the ‘Angry young man’ character, epitomised by superstar Amitabh Bachchan, has had on public consciousness and you’ll see that Indians love making heroes out of men who fear no pain. But in spite of their ruggedness, there’s a section of men that fears something as simple as shaving! The reason being sensitive skin. We found this dichotomy to be extremely funny to say the least, and its been our aim to explore this difference and exaggerate it in the film to a comical degree. Because its something every Indian will relate to – be it man or woman

Tell the jury about the creation of the original music track.

We wanted to create a marching tune replete with all its gusto, but lace it with lyrics that are an anxious ode to the fear of shaving on sensitive skin! This odd pairing of music and lyrics was something we thought would add a lot to the idea and add a dash of satirical insight to the film. Because deep down, beneath the toughened exterior of every brave man, there’s a sensitive soul who’s craving for more skin love. The score had to capture the multiple voices rallying together, like an army of soldiers marching to a rhythmic beat. The arrangement had to be simple because the intent was to make it hummable, so we laid it out with a prominent bass line, snares and a swelling chorus of voices. This anthemic sound turned a rant into a melody, a plea of sorts from one sensitive man to the other.