Write a short summary of what happens in the film.

The Film shows the struggle of our Target Group and the Effect our ID.Anthem Song’s Message “It starts with me”. Once you hear the Song that message makes you to do the right thing, you want. Some of the Actors in the Film are real People (our Brand Ambassadors), who are real Game Changers in their Industry. A Fashion Designer, who creates a Fashion out of trash or a Chinese Painter, who bridges the Gap of traditional with contemporary Art and our Main Hero the Musician Taiyi who created the ID.Anthem Song.

Cultural / Context information for the jury

The ID-Logo in the Film represents the ID.Logo of the ID.Brand and the Chinese Character “Me”. It is connecting the Brand Message with our Consumer Message “it starts with ME”.

Tell the jury about the creation of the original music track.

Based on the ID.Strategy being the Game Changer in the Car Industry, we selected only an Artist who has the same Attitude. We decided to work with Taiyi, who never decided to stick to one music genre. His nickname in the Industry is “Creative Monster” because he also writes and produces all his different songs by himself. With his talent, he earned tremendous fame and buzz. We invited him to talk about the Future of Electric Cars and we agreed to create a social impact in everyone’ life with just one Song – our ID.Song. We combined traditional Chinese elements with electro beats and created aspirational lyrics.