DREAM A LITTLE DREAM

TitleDREAM A LITTLE DREAM
BrandAUDI
Product / ServiceAUDI
CategoryA07. Use of Licensed / Adapted Music
EntrantRUMBLE STUDIOS Sydney, AUSTRALIA
Idea Creation BMF Sydney, AUSTRALIA
Production FINCH Sydney, AUSTRALIA
Post Production RUMBLE STUDIOS Sydney, AUSTRALIA

Credits

Name Company Position
Jeremy Richmond Rumble Studios Composer
Michael Gie Rumble Studios Executive Producer
Alex Derwin BMF Chief Creative Officer
Ant Hatton BMF Group Creative Director
Roy Leibowitz BMF Associate Creative Director
Chris Wilson BMF Senior Art Director
Claire Seffrin BMF Senior Producer
Toby Pike Finch Company Director

Background

This modern re-imagining of “Dream A Little Dream” takes inspiration from the dark, contemporary sounds of Billie Eilish crossed with the nostalgia and synth elements of Blade Runner 2049. Unlike in most cases where the music is the last element to be added to a spot, this Audi ad was edited to the music. This not only allowed for more creative freedom on our part, but enabled a true synergy with the track and visuals.

Describe the creative idea

This modern re-imagining of “Dream A Little Dream” takes inspiration from the dark, contemporary sounds of Billie Eilish crossed with the nostalgia and synth elements of Blade Runner 2049. Unlike in most cases where the music is the last element to be added to a spot, this Audi ad was edited to the music. This not only allowed for more creative freedom on our part, but enabled a true synergy with the track and visuals.

Describe the strategy

This modern re-imagining of “Dream A Little Dream” takes inspiration from the dark, contemporary sounds of Billie Eilish crossed with the nostalgia and synth elements of Blade Runner 2049. Unlike in most cases where the music is the last element to be added to a spot, this Audi ad was edited to the music. This not only allowed for more creative freedom on our part, but enabled a true synergy with the track and visuals.

Describe the execution

This modern re-imagining of “Dream A Little Dream” takes inspiration from the dark, contemporary sounds of Billie Eilish crossed with the nostalgia and synth elements of Blade Runner 2049. Unlike in most cases where the music is the last element to be added to a spot, this Audi ad was edited to the music. This not only allowed for more creative freedom on our part, but enabled a true synergy with the track and visuals.

Describe the outcome

This modern re-imagining of “Dream A Little Dream” takes inspiration from the dark, contemporary sounds of Billie Eilish crossed with the nostalgia and synth elements of Blade Runner 2049. Unlike in most cases where the music is the last element to be added to a spot, this Audi ad was edited to the music. This not only allowed for more creative freedom on our part, but enabled a true synergy with the track and visuals.

Write a short summary of what happens in the film.

This modern re-imagining of “Dream A Little Dream” takes inspiration from the dark, contemporary sounds of Billie Eilish crossed with the nostalgia and synth elements of Blade Runner 2049. Unlike in most cases where the music is the last element to be added to a spot, this Audi ad was edited to the music. This not only allowed for more creative freedom on our part, but enabled a true synergy with the track and visuals.