XMESS

Silver Spike
TitleXMESS
BrandPLENTY
Product / ServicePLENTY
CategoryA01. Direction
EntrantREVOLVER Sydney, AUSTRALIA
Idea Creation AMV BBDO London, UNITED KINGDOM
Production SOMESUCH London, UNITED KINGDOM
Production 2 REVOLVER Sydney, AUSTRALIA
Additional Company ESSITY München-Ismaning, GERMANY

Credits

Name Company Position
Martina Poulopati Essity Global Marketing & Communications Director HHT
Julia Safonova Essity Global Brand Communication Manager HHT
Iain Lavelle Essity UK Marketing Manager, Plenty
Leanne McLeod Essity UK Brand Manager, Plenty
Nicola Coronado Essity UK SCA Marketing Director
Jennifer Diaz Essity France Marketing Manager HHT
Alix Arnaud Essity France Web/Digital Content Manager
Juan Pava Essity France Brand Manager, Marketing HHT Region FBI
Alex Grieve AMV BBDO Chief Creative Officer
Nadja Lossitt, Nicholas Hulley AMV BBDO Executive Creative Directors
Toby Allen & Jim Hilson AMV BBDO Creative Director
Dan Warner, Andy Vasey, Jamie Starbuck AMV BBDO Creative Team
Edwina Dennison AMV BBDO Agency Producer
Fiona Bailey AMV BBDO Art Production
Max Henderson, Richard Holgate AMV BBDO Typographer & Designer
Sara Abaza, Harry Bugge , Terrence Obeng AMV BBDO Account Management
Margaux Revol AMV BBDO Strategy
Steve Rogers Somesuch x Revolver Director
Seth Wilson Somesuch Executive Producer
Lee Groombridge Somesuch Producer
Michael Ritchie Revolver Managing Director/Co-Owner
Pip Smart Revolver Executive Producer/Partner
Caroline Kruck Revolver Producer
Simon Duggan Revolver Director Of Photography
Rich Orrick, Jamie Hodgson Work Editorial Editor
Sam Ashwell 750mph Sound Engineer
Luke Todd Time Based Arts 2D Lead
Adam Paterson Time Based Arts Flame
Matt Shires, Will Robinson, Linda Cieniawska Time Based Arts Nuke
Stephen Ross, Tom Robinson Time Based Arts AFX
Fredirico Vanone Time Based Arts 3D
Simone Grattarola Time Based Arts Colourist
Jo Gutteridge Time Based Arts VFX Producer
Tom Johnson Time Based Arts VFX EP
Nicola Gow Zenith Media Global Account Manager
Anna Shaw Zenith Media Global Strategy Director

Write a short summary of what happens in the film.

Bucking the conventions of picture-perfect Christmas advertising, Plenty kitchen towels gives us a version of Christmas we can’t unsee. Set to the tune ‘Love Hurts’ by Nazareth, we tell the truth of a family Christmas through the eyes of a young guy home for the holidays. He has to endure puking kids, weeing dogs, floored turkey, and relatives who don’t lock toilet doors. It’s not the most wonderful time of year at all. It’s a mess and a test of love that he weirdly goes back for year after year.

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