SERENA & SHARON

Short List
TitleSERENA & SHARON
BrandUBER EATS
Product / ServiceUBER EATS
CategoryA01. Direction
EntrantTHE GLUE SOCIETY Sydney, AUSTRALIA
Idea Creation SPECIAL GROUP Sydney, AUSTRALIA
Production REVOLVER Sydney, AUSTRALIA
Post Production THE GLUE SOCIETY Sydney, AUSTRALIA
Post Production 2 THE GLUE SOCIETY STUDIOS Sydney, AUSTRALIA
Additional Company RUMBLE STUDIOS Sydney, AUSTRALIA
Additional Company 2 UBER Melbourne, AUSTRALIA

Credits

Name Company Position
Georgie Jeffreys Uber Eats Head of Marketing APAC
Rebecca Kemp Uber Eats Senior Marketing Manager
Tim Broxup Uber Eats Senior Marketing Associate
Nick Vindin Uber Eats Senior Communications Associate
Josh Pickston Uber Eats Marketing Associate
Tom Martin, Julian Schreiber Special Group Executive Creative Directors
Josie Fox, Harry Stanford Special Group Lead Creatives
Alastair Flack, Mark Starmach, Joel Grunstein, Jeff Seeff, Vince Osmond, Jade Manning, Jack Nunn, Nils Eberhardt, Nick Cole, Pat Allenby, Angel McMullan and Laura Grimshaw Special Group Creatives
Lindsey Evans Special Group CEO
Cade Heyde Special Group Managing Partner
Tori Lopez, Eileen Cosgrove-Moloney Special Group Team Lead
Will Sealey Special Group Business Manager
Paul Johnston Special Group Executive Producer
Celia Garforth Special Group Strategy Director
Emily Stewart Special Group Casting Director
Emily Willis Special Group Producer
Sharon Gray, Jesse McLallen Special Group Digital
Lachlan Stewart Special Group Social
The Glue Society Revolver Director
Ian Iveson Revolver Producer
Michael Ritchie Revolver Managing Director/Co-Owner
Jasmin Helliar Revolver Executive Producer
Pip Smart Revolver Executive Producer/ Partner

Write a short summary of what happens in the film.

Aussies love to watch the Australian Open. But they hate watching same ads over and over and over again. For 2020’s Australian Open sponsorship Uber Eats made repetition the enemy, with a different media hack launched every day of the tournament. Each ad took a different tennis moment and tricked viewers into thinking they were watching the match, until a sudden Uber Eats food order from a player or celebrity revealed the truth. Replays, water breaks, ball girls, commentators...no moment was safe, but they were all entertaining and engaging. We kept the ads surprising and the viewers on their toes.

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