Title | AMAZING RACE |
Brand | OPTUS |
Product / Service | OPTUS |
Category | A07. Use of Licensed / Adapted Music |
Entrant | SPECIAL GROUP Auckland, NEW ZEALAND |
Idea Creation | SPECIAL GROUP Auckland, NEW ZEALAND |
Media Placement | UM Sydney, AUSTRALIA |
Production | FINCH Sydney, AUSTRALIA |
Post Production | RUMBLE STUDIOS Sydney, AUSTRALIA |
Post Production 2 | BLACKBIRD VFX Sydney, AUSTRALIA |
Post Production 3 | TRAILER MEDIA Sydney, AUSTRALIA |
Additional Company | RE Redfern, AUSTRALIA |
Additional Company 2 | YES AGENCY Sydney, AUSTRALIA |
Additional Company 3 | EMOTIVE Sydney, AUSTRALIA |
Additional Company 4 | RUMBLE STUDIOS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Kelly Bayer Rosmarin | Optus | CEO |
Matt Williams | Optus | Managing Director of Marketing & Revenue |
Melissa Hopkins | Optus | Head of Marketing |
Michael Sinclair | Optus | Creative & Communications Strategy Director |
Alex Ball | Optus | Senior Marketing Lead |
Danielle Rapley | Optus | Brand Associate Director |
Simone Delaney | Yes Agency | Project Director |
Jen Clarke | Optus | Brand Manager |
Tony Bradbourne | Special Group New Zealand | CEO/CCO |
Michael Redwood | Special Group New Zealand | Managing Partner |
Rory Gallery | Special Group New Zealand | Head of Strategy |
Matt Simpkins | Special Group New Zealand | Group Creative Director |
Jonathan McMahon | Special Group New Zealand | Executive Creative Director |
Lisa Fedyszyn | Special Group New Zealand | Executive Creative Director |
Sally Lankshear | Special Group New Zealand | Senior Producer |
Emma Cutfield | Special Group New Zealand | Producer |
Hugo Parcell | Special Group New Zealand | Group Business Director |
Nick O'Donnell | Special Group New Zealand | Senior Business Director |
Hannah Ross | Special Group New Zealand | Business Manager |
Christopher Riggert | FINCH | Director |
Claire Thompson | FINCH | Producer |
Loren Bradley | FINCH | Executive Producer |
Jack Hutchings | FINCH | Editor |
Ben Eagleton | FINCH | Colourist |
It’s lockdown 2020 and a group of kids in an apartment block have gathered over Zoom to plan a group activity. We see them photographing, measuring, building and assembling then we reveal what they’ve been up to: a giant Hot Wheels track that runs through and around all of the apartments in the building. They count down the start of the race and two cars are released. They whizz down track laid through lounges, bedrooms and kitchens giving a glimpse of lockdown life. Then, as the cars jump from the end of the track we freeze and rewind back in time to see the genesis of the idea: a new kid moves into the block and brings his hot wheels track. Another kid sees him and lowers a message out of the window to the flat below: ‘I have a plan. Want to talk? Yes/No.’ The new kid circles yes
Hot Wheels has been a popular kid’s toy in Australia for many years. Australia underwent several periods of lockdown during 2020, confining people to their homes and limiting contact to family groups.
After an exhaustive search Rock Lobster by the B52s was chosen for its upbeat, quirky nature which, combined with the hooky bass line, helps to drive the action whilst underlining the playfulness of the spot