JEEP ICONOGRAPHY

Silver Spike
TitleJEEP ICONOGRAPHY
BrandCELICA AUTOMOBILES
Product / Service2021 JEEP COMPASS
CategoryB04. Animation
EntrantWUNDERMAN THOMPSON Kolkata, INDIA
Idea Creation WUNDERMAN THOMPSON Kolkata, INDIA

Credits

Name Company Position
Senthil Kumar Wunderman Thompson India Chief Creative Officer
Arjun Mukherjee Wunderman Thompson Kolkata VP & ECD
Aneek Ray Wunderman Thompson Kolkata Art Director
Sourish Mitra Wunderman Thompson Kolkata Creative Supervisor
Subhajit Mukherjee Independent Sound Designer

Write a short summary of what happens in the film.

JEEP ICONOGRAPHY is an Experience Design Project to bring alive the iconography of the iconic design of the JEEP front grill and trigger the Test Drive Experience online, on digital screens, on social and mobile platforms. oIIIIIIIo The simplistic design and animation using just lines and circles like the iconic symbol of the Jeep elevated the experience by playing live on the Live Digital Screen inside the Jeep, simulating the heartbeat of the test driver with inspiring sound design, during the test drive of the New 2021 Jeep Compass. An Audio Visual trigger to test drive the Jeep Compass 2021 by experiencing the Iconic Emotion of the Jeep. Feel the Butterflies in the Gut and the Heartbeat of the Driver surrounded by the Roar of the Jeep. Elevating the Iconic Visual Language of Design and elementary Sound Design using Creative Technology.

Cultural / Context information for the jury

The Emotional Trigger to Test Drive the 2021 Jeep Compass was posted on social media channels like Facebook, Instagram, Whatsapp Groups, Car&Bike Websites. An Audio Visual trigger to test drive the Jeep Compass 2021 by experiencing the Iconic Emotion of the Jeep. Feel the Butterflies in the Gut and the Heartbeat of the Driver surrounded by the Roar of the Jeep. Elevating the Iconic Visual Language of Design and elementary Sound Design using Creative Technology.

Tell the jury about the animation used and summarise any relevant challenges or techniques.

The film was also designed to trigger interest online and on social media animating the experience and the emotion of the iconic Jeep and also designed to play on the Live Digital Screen inside the Jeep during the test drive. oIIIIIIIo The simplistic design and animation using just lines and circles like the iconic symbol of the Jeep elevated the experience by playing live on the Live Digital Screen inside the Jeep, simulating the heartbeat of the test driver with inspiring sound design, during the test drive of the New 2021 Jeep Compass.

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