Write a short summary of what happens in the film.

A young boy confronts his mother to confirm if he's really adopted. His mother breaks into tears after supressing the truth for so long. The boy pressures his mother for an answer, as he shows the 4 drinking glasses embedded on his back's skin. The mother finally gives her son an answer... by twisting her head and revealing an RC Cola inside her neck.

Cultural / Context information for the jury

RC Cola is a minor player in the carbonated softdrinks category in the Philippines. UAI studies indicate that the brand doesn't stand for anything in the minds of its target, the Gen. Z drinker. To differentiate RC Cola and make it meaningful to the Gen. Z drinker, the brand had to understand them. The Gen. Z in the Philippines often decide to do things without any reason at all. Whether hang out, game online...or choose a soda brand. They do what they just feel like doing. 'Whatever,' they say. There really is no reason at all. Just as long as they feel like doing it, they will do it. To make the Gen. Z drinker identify with RC Cola, the brand appropriated this attitude: 'Whatever.'

Tell the jury anything relevant about the direction. Do not name the director.

The agency briefed the director for a Gen Z-targeted film that embodied a 'Whatever' attitude. Ironically, the director meticulously planned the film's set up that will best way to land the creative message by disarming audiences to thinking they're seeing another common Filipino ad. Filipinos are used to overly dramatic telenovelas with usual plots because it's typical among the country's major TV networks. Thus, the director venerated those clichés in the making of this film, casting incredible actors that delivered amazing acting for a seemingly common plot. By doing so, he laid the foundation to mindfuck Filipino Gen Z viewers with a meticulously CG-ed plot rugpull that seems to be written while on mushrooms.