Write a short summary of what happens in the film.

Set late at night, we see a real DJ, runner and martial artist all pursuing their passions after finishing their day jobs, when everyone else is tucked up safely in bed. Here they are confronted with both real and imagined barriers, that they face and ultimately overcome. The car, our characters and surreal nocturnal elements are interweaved in playful, non-linear ways; using the urban landscape as a backdrop.

Cultural / Context information for the jury

In Australia, the target audience for the new Hyundai i30 love music, performance and technology, yet avoid TV and are deeply cynical of advertising. Our answer was to subvert the car advertising category norms - and instead connect with this audience by creating a branded online music video, featuring all-original music and lyrics, performed by homegrown Aussie rapper Julian Joseph. With its unlikely fusion of classic bedtime lullabies and hip-hop, this gritty art-house style video, mixed real and imagined mental barriers to explore the mindset of ambitious young people, who pursue their passions after hours - a theme based on a key audience data insight. A real DJ, runner and martial artist were cast for deeper authenticity.

Tell the jury about the creation of the original music track.

The track was composed as a mashup of classic bedtime lullabies, blended with all-original lyrics and performed by homegrown Aussie rapper Julian Joseph. The unique tune was Shazam-able, with the extended 2:30sec version available on iTunes and Spotify. The result? The No.1 performing video ad on Twitter in Australia and APAC for Q4 2020 - proving the effectiveness of this unorthodox, branded music video approach.