Title | THE ARTIST |
Brand | SAVLON |
Product / Service | HANDWASH |
Category | A06. Use of Original Music |
Entrant | GOOD MORNING Mumbai, INDIA |
Idea Creation | OGILVY INDIA Mumbai, INDIA |
Media Placement | OGILVY INDIA Mumbai, INDIA |
PR | OGILVY INDIA Mumbai, INDIA |
Production | GOOD MORNING Mumbai, INDIA |
Post Production | GOOD MORNING Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Afshan Hussain Shaikh | Good Morning Films | Director |
Shashanka Chaturvedi | Good Morning Films | Executive Producer / Director |
Vikram Karla | Good Morning Films | Executive Producer |
Robin D'Cruz | Good Morning Films | Executive Producer |
Afshan Hussain Shaikh | Good Morning Films | Director |
Tushar Sivan | Freelance | Editor |
Yashveer Singh | Freelance | Cinematographer |
The film's protagonist is Swapna Augustine, a woman without hands who is one of India's best foot artists. The film opens on Swapna painting gracefully with the brush held in her foot. The voice narrates Swapna's thoughts. Swapna states that though she is a gifted artist, in all other aspects she's just like us. Then the film captures snippets of her daily life. We see her using her foot to make tea, apply make-up, for gardening, etc. When she's offered her favourite sweet, she reaches out to pick it with her foot but pauses and says that there's one thing that she does not forget to do - use handwash. She then washes her feet with handwash. The film ends with Swapna asking a simple yet powerful question – “If it's so easy for me to use handwash, why don't you?”
To contain the spread of the pandemic, an abrupt and complete lockdown was enforced throughout India in March 2020. Though people took things very seriously initially, by October many had stopped taking necessary precautions like using handwash. They had been bombarded with instructions /advice to wash hands by everyone from the WHO to local brands. This created a blind spot to all communication about using handwash.
Music was an integral part in the narration to give Swapna's story an uplifting graph that aims to blend with the visuals beautifully which proceeds to fill the audience's heart with joy and conviction of this woman to live life fully and leave a smile on their face by the end of the film.