SAMSUNG TEAM GALAXY

TitleSAMSUNG TEAM GALAXY
BrandSAMSUNG
Product / ServiceTEAM GALAXY
CategoryA06. Use of Original Music
EntrantSONG ZU Sydney, AUSTRALIA
Idea Creation WE ARE SOCIAL Sydney, AUSTRALIA
Production SERIAL PICTURES New York, USA
Post Production SONG ZU Sydney, AUSTRALIA

Credits

Name Company Position
Ben Lam Song Zu Composer
Simon Kane Song Zu Partner/Sound Designer
Katrina Aquilia Song Zu Executive Producer/General Manager

Write a short summary of what happens in the film.

At a time in history when mobile devices are facilitating creativity more than ever - from sharing makeup tutorials to trolling political rallies – #TeamGalaxy is a call to arms for self-expression and ingenuity.

Cultural / Context information for the jury

In a nod to the role of technology in keeping us connected in 2020, the campaign sees Gen Z stars Millie Bobby Brown, musician Khalid, and streaming personality Myth sharing their own ‘house rules’ - mantras that have helped make them the people they are today. The campaign encourages fans around the world to share their own #HouseRules for 2021.

Tell the jury about the creation of the original music track.

This Samsung spot's challenge was to weave together a vignette style storyline which included very different 'influencers', imbuing each character with a unique flavour, and creating a consistent thread. We started with a modern, edgy pop groove, then adding flavour and accent to the track in unique ways, ending on the big band horns recorded for the 'Myth' character. The soundtrack has gotten fans' attention online, with the brand getting many requests to for links to download the 'song'.

Links

Video URL