Write a short summary of what happens in the film.

Razer Blade Family video features a hooded character running across different environments with his Razer Blade, in absolute speed and great power. The new Razer Blade comes with high portability and high performance. Choose your Blade. There is always something from the Razer Blade Family that suits you.

Cultural / Context information for the jury

None

Tell the jury about the animation used and summarise any relevant challenges or techniques.

We conceptualised the commercial through thinking about the Razer Blade product line up. There was a model for each type of mobile user. In order to convey this and represent them differently from the usual product videos, we wanted to use an invisible man to play the part of a secondary character to move and show off the laptops in different scenarios and yet not steal the show from the product. The hooded man was fully created in CG, with motion performance done in Xsens. The animation data was transferred to Maya and hand tweaked by a team of animators to achieve the desired result. Each scene was individually crafted to convey a story of the product that drew us back to the main theme. For instance, the cloth and smoke simulation were added to bring an additional layer of movement to each scene.