#CLEANTHECLOUD

Title#CLEANTHECLOUD
BrandPLDT GABAY KALIKASAN
Product / ServicePLDT GABAY KALIKASAN
CategoryB04. Animation
EntrantACE SAATCHI & SAATCHI ADVERTISING Manila, THE PHILIPPINES
Idea Creation ACE SAATCHI & SAATCHI ADVERTISING Manila, THE PHILIPPINES
Production ACID HOUSE Makati, THE PHILIPPINES

Credits

Name Company Position
Greg Martin III Ace Saatchi & Saatchi Executive Creative Director
Paolo Ferrer Ace Saatchi & Saatchi Creative Director
Gino Caoile Ace Saatchi & Saatchi Associate Creative Director
Richele Labayo Ace Saatchi & Saatchi Copywriter
Lloyd Ko Ace Saatchi & Saatchi Copywriter
Keith Comez Ace Saatchi & Saatchi Art Director
Gigi Garcia-Iglesias Ace Saatchi & Saatchi VP, Client Service Director
Tania Reynoso Ace Saatchi & Saatchi Account Director
Pam Bama Ace Saatchi & Saatchi Account Manager
Jessica Sy Ace Saatchi & Saatchi Account Manager
Carmen Antunez Ace Saatchi & Saatchi Head of Strategic Planning
Christa Vega Ace Saatchi & Saatchi Senior Strategic Planner

Write a short summary of what happens in the film.

The animated film, “Cloud,“ takes a lighthearted, storybook-like approach as it tackles the dark side of storing files online. It shows us how our stored files make data centers consume more energy and how they contribute to almost 830 million tons of carbon dioxide emitted annually—that’s 2% of the global CO2 emissions. By simply deleting your old, unused files, you can help lower carbon emissions

Cultural / Context information for the jury

Metro Manila, the capital of the Philippines, is one of the densest, most populated urban centers in the world. We wanted to convey those cramped living and working conditions in the film. We also wanted to create a clear visual association between old files we store in the cloud and how those can contribute to carbon emissions.

Tell the jury about the animation used and summarise any relevant challenges or techniques.

Metro Manila, the capital of the Philippines, is one of the densest, most populated urban centers in the world. We wanted to convey those cramped living and working conditions in the film. We also wanted to create a clear visual association between old files we store in the cloud and how those can contribute to carbon emissions.

Links

Video URL