| Title | 'SYNCHRONISED SANTAS' |
| Brand | ALDI |
| Product / Service | ALDI CHRISTMAS CAMPAIGN |
| Category | B01. Editing |
| Entrant | ARC EDIT Sydney, AUSTRALIA |
| Idea Creation | BMF Sydney, AUSTRALIA |
| Production | GOODOIL FILMS Sydney, AUSTRALIA |
| Post Production | ARC EDIT Sydney, AUSTRALIA |
| Post Production 2 | BLOCKHEAD VFX Sydney, AUSTRALIA |
| Post Production 3 | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Lucas Baynes | ARC EDIT | Editor |
| Alex Derwin | BMF | Chief Creative Officer |
| David Fraser | BMF | Creative Director |
| Dantie van der Merwe | BMF | Creative Director |
| Emily Field | BMF | Creative Team |
| Kiah Nicholas | BMF | Creative Team |
| Matthew Hughes | BMF | Designer |
| Christina Aventi | BMF | Chief Strategy Officer |
| Kinga Papp | BMF | Group Strategy Director |
| Kellie Box | BMF | Senior Strategic Planner |
| Paul Coles | BMF | General Manager |
| Aisling Colley | BMF | Deputy Head of Account Management |
| Hayley Basham | BMF | Senior Accountant Director |
| Flora Fraser | BMF | Account Executive |
| India Gates | BMF | Account Manager |
| Jenny Lee-Archer | BMF | Head of TV |
| Claire Seffrin | BMF | Agency Producer |
| Hamish Rothwell | Good Oil | Director |
| Juliet Bishop | Good Oil | Executive Producer |
| Tracey-Lee Permall | Good Oil | Producer |
| Elliot Wheeler | Turning Studios | Composer |
| Jesse Meha | Blockhead VFX | VFX Artist |
| Geoffrey Simpson | Independent | Director of Photography |
The new ALDI Christmas campaign features multiple Santas, synchronised swimming in a pool, as opposed to his usual North Pole residence.
ALDI Christmas has Santa replicate himself eight times to put on a joyous water performance. It’s a heady mix of synchronised swimming, Busby Berkley water ballet and classic humorous pool antics. Full of good humour and grandiose flourishes, ALDI is a sequence that begs the question “how did they do that?" Ambition married reality in the offline edit via meticulous multi layered composite images of a single performer retimed and restructured to produce a seamless illusion.