'AWARE SUPER'

Short List
Title'AWARE SUPER'
BrandAWARE SUPER
Product / ServiceLIFE INSURANCE
CategoryB01. Editing
EntrantARC EDIT Sydney, AUSTRALIA
Idea Creation THE WORKS SYDNEY Sydney, AUSTRALIA
Production SCOUNDREL Sydney, AUSTRALIA
Post Production ARC EDIT Sydney, AUSTRALIA
Post Production 2 SQUEAK E. CLEAN STUDIOS Sydney, AUSTRALIA
Post Production 3 BLOCKHEAD VFX Sydney, AUSTRALIA

Credits

Name Company Position
Johanna Scott ARC Edit Editor
Emma Grainge Aware Super Head of Brand
Dennis Poropat Aware Super Senior Manager, Social Media and Partnerships
Damian Pincus The Works Creative Partner
Nathan Bilton The Works Creative Partner
Chris Dwyer The Works Art Director
Claire Stapleton The Works Copywriter
Will Halstead The Works Copywriter
Lucy Batchelor The Works Strategist
Kirsty Judges The Works Creative Project Manager
Kristie Thistlethewaite The Works Head of Project Management
Rachel Solomon The Works Head of Broadcast
Honae MacNeill The Works Head of Broadcast
Michael Spiccia Scoundrel Director
Kate Gooden Scoundrel Executive Producer
Elliot Wheeler Turning Studios Music

Write a short summary of what happens in the film.

When waiting for her bus to work in the morning, a nurse witnesses a motorcycle accident and runs to help. The film then moves through the perspectives of other characters when they breathe in and out, asking and receiving help. We're shown the vital role Aware Super members, including nurses, doctors, paramedics, firefighters, teachers and police officers, have in the communities they serve each and every day. The work ends on the nurse in her workplace, looking at the motorcyclist she's saved.

Tell the jury anything relevant about the edit. Do not name the editor.

The edit for Aware Super crafts portraits of multiple different characters. The chosen frames are filled with little details about the characters — what their uniforms look like, the marks or debris on their skin, the shifting weight of their body language. These aren't overly explained, just small hints that give depth — that make these people real in a short amount of time. The decision to focus on authenticity when crafting the edit, makes the film successful in not feeling like an ad, but a series of real experiences. The edit splits each moment into three parts inspired by the movements of breathing, ‘Inhale’, ‘Hold’ and ‘Exhale’. Each time these movements are cycled through, a bit more is revealed about the situations and the characters. With each additional piece of the puzzle, we’re pulled deeper into the emotion of the work. The visual metaphor of a collective, deep breath.

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