BOUNCING BALLS

TitleBOUNCING BALLS
BrandOPPO
Product / ServiceOPPO FIND X3 SMARTPHONE
CategoryA06. Use of Original Music
EntrantOPPO Shenzhen, CHINA
Idea Creation OPPO Shenzhen, CHINA
Production TENDRIL DESIGN + ANIMATION Toronto, CANADA
Post Production 2WEI MUSIC Hamburg, GERMANY

Credits

Name Company Position
Meng Xiang OPPO Global Creative Director
Fabio Caveira OPPO Senior Art Director
Alexandre Mota OPPO Senior Copywriter
Wendy Zhang OPPO Creative Project Manager
Micol Puzio OPPO Senior Global Procurement Manager
Thomas Shinn OPPO Senior Digital Marketing Manager - Campaigns
Tim Page OPPO Digital Marketing Manager - Social Media
Lang Zhang OPPO Branding Project Manager

Write a short summary of what happens in the film.

Film starts with a top view of tennis balls falling on a clay court, then bouncing and making different movements (with daylight and in the dark of the night) to tell a story, deliver all the features found in the Find X3.

Cultural / Context information for the jury

Since the film would be aired on different markets and we wanted to have a single production that could talk to people from every country, we decided to create a TVC with no voice over, thus relying even more on the music.

Tell the jury about the creation of the original music track.

Since we decided to go without voice over on the film to talk to all the markets where the company is present, having a unique, powerful music was even more important. So together with the production company and the music studio we created a song inspired by classical composers such as Wagner and his Ride of Valkyries, combined with strong components of Apocalyptica, a heavy metal band from Finland who performs mainly instrumental music with cellos. The song was designed to match every movement of the balls, from bouncing up high to rolling on the clay court. Its ups and downs set the tone, and help the film end in an grandiose mood.

Links

Video URL