Write a short summary of what happens in the film.

Film starts with a top view of tennis balls falling on a clay court, then bouncing and making different movements (with daylight and in the dark of the night) to tell a story, deliver all the features found in the Find X3.

Cultural / Context information for the jury

Since the film would be aired on different markets and we wanted to have a single production that could talk to people from every country, we decided to create a TVC with no voice over, thus relying even more on the music.

Tell the jury anything relevant about the cinematography.

Since we were working with 3D animation, we could explore light and dark, wide angles and extreme close-ups, super slow motions and fast forwards to the fullest. The same happened with the color treatment, bringing the tones closer to the brand's colours. This way we could take the storytelling one step further while delivering showing the product's features, and the message flawlessly.