Title | BOUNCING BALLS |
Brand | OPPO |
Product / Service | OPPO FIND X3 SMARTPHONE |
Category | A04. Production Design / Art Direction |
Entrant | OPPO Shenzhen, CHINA |
Idea Creation | OPPO Shenzhen, CHINA |
Production | TENDRIL DESIGN + ANIMATION Toronto, CANADA |
Post Production | 2WEI MUSIC Hamburg, GERMANY |
Name | Company | Position |
---|---|---|
Meng Xiang | OPPO | Global Creative Director |
Fabio Caveira | OPPO | Senior Art Director |
Alexandre Mota | OPPO | Senior Copywriter |
Wendy Zhang | OPPO | Creative Project Manager |
Micol Puzio | OPPO | Senior Global Procurement Manager |
Thomas Shinn | OPPO | Senior Digital Marketing Manager - Campaigns |
Tim Page | OPPO | Digital Marketing Manager - Social Media |
Lang Zhang | OPPO | Branding Project Manager |
Film starts with a top view of tennis balls falling on a clay court, then bouncing and making different movements (with daylight and in the dark of the night) to tell a story, deliver all the features found in the Find X3.
Since the film would be aired on different markets and we wanted to have a single production that could talk to people from every country, we decided to create a TVC with no voice over, thus relying even more on the music.
The main challenge was to deliver the message at the same time being consistent with the brand's visual identity, and using the freedom that a 3D animation allows without exaggerating the effects.