BOUNCING BALLS

TitleBOUNCING BALLS
BrandOPPO
Product / ServiceOPPO FIND X3 SMARTPHONE
CategoryA04. Production Design / Art Direction
EntrantOPPO Shenzhen, CHINA
Idea Creation OPPO Shenzhen, CHINA
Production TENDRIL DESIGN + ANIMATION Toronto, CANADA
Post Production 2WEI MUSIC Hamburg, GERMANY

Credits

Name Company Position
Meng Xiang OPPO Global Creative Director
Fabio Caveira OPPO Senior Art Director
Alexandre Mota OPPO Senior Copywriter
Wendy Zhang OPPO Creative Project Manager
Micol Puzio OPPO Senior Global Procurement Manager
Thomas Shinn OPPO Senior Digital Marketing Manager - Campaigns
Tim Page OPPO Digital Marketing Manager - Social Media
Lang Zhang OPPO Branding Project Manager

Write a short summary of what happens in the film.

Film starts with a top view of tennis balls falling on a clay court, then bouncing and making different movements (with daylight and in the dark of the night) to tell a story, deliver all the features found in the Find X3.

Cultural / Context information for the jury

Since the film would be aired on different markets and we wanted to have a single production that could talk to people from every country, we decided to create a TVC with no voice over, thus relying even more on the music.

Tell the jury about the production design / art direction.

The main challenge was to deliver the message at the same time being consistent with the brand's visual identity, and using the freedom that a 3D animation allows without exaggerating the effects.

Links

Video URL