Write a short summary of what happens in the film.

Set to a soundtrack of Kanye West's hit track 'Dark Fantasy', coupled with the vast interstellar universe as the backdrop we launch of Kia’s new seven seater Sorento, with the entire commercial digitally created. The Sorento’s exterior is first being assembled in a synchronized choreography of pieces coming together as if attracted by a magnetic force. Floating weightlessly in space, the features of the SUV continue to form the car, as we pause on it in its entirety in a beautiful wide shot. The tone goes from luxury to full on attitude. The Sorento lands on its wheels, lifting dust and smoke from the floor. As the car touches the ground, it naturally bounces to the rhythm of the hip-hop track. A glowing red light emanates inside of the car. As soon as Kia’s new masterpiece comes to life, its attitude is revealed. The wheels spin and the engine roars!

Tell the jury about the animation used and summarise any relevant challenges or techniques.

We used a combination of real-time 3D creation platform Unreal Engine and Autodesk Maya to create the spots.