| Title | OAK - KILL HUNGRYTHIRSTY DEAD |
| Brand | LACTALIS AUSTRALIA |
| Product / Service | OAK |
| Category | B05. Visual Effects |
| Entrant | HECKLER Sydney, AUSTRALIA |
| Idea Creation | THE MONKEYS, PART OF ACCENTURE INTERACTIVE Melbourne, AUSTRALIA |
| Production | REVOLVER Sydney, AUSTRALIA |
| Post Production | HECKLER Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul McMillan | The Monkeys, part of Accenture Interactive | CEO |
| Ant Keogh | The Monkeys, part of Accenture Interactive | Chief Creative Officer |
| Mike Derepas | The Monkeys, part of Accenture Interactive | Head of Planning |
| Connor Beaver | The Monkeys, part of Accenture Interactive | Senior Art Dirctor |
| Scott Zuliani | The Monkeys, part of Accenture Interactive | Copywriter |
| Raph Tamkalis | The Monkeys, part of Accenture Interactive | Senior Craft Designer |
| Romanca Jasinski | The Monkeys, part of Accenture Interactive | National Head of Production |
| Emma King | The Monkeys, part of Accenture Interactive | Producer |
| Jaimee Kerr | The Monkeys, part of Accenture Interactive | Group Content Director |
| Jantine Wigboldus | The Monkeys, part of Accenture Interactive | Content Director |
| Ella Papillion | The Monkeys, part of Accenture Interactive | Account Executive |
| Leilani Croucher | Revolver | Director |
| Michael Ritchie | Revolver | Managing Director/Co-Owner |
| Pip Smart | Revolver | Executive Producer |
| Alex Kember | Revolver | Producer |
| Jeremy Rouse | Revolver | DoP |
| Scott Stirling | Revolver/The Glue Society Studios | Editor |
| Jamie Watson | Heckler | Co-Founder/Head of VFX |
| Bonnie Law | Heckler | Executive Producer |
| Tom Corbett | Heckler | Head of 3D |
| Bertrand Polivka | Heckler | Senior Compositor |
| Ryan Trippensee | Heckler | 2D Supervisor |
| Boris Formin | Heckler | 3D Artist |
| Tim Jarick | Heckler | 3D Artist |
| Greg Constantaras | Heckler | Lead Colourist |
| Brad Smith | Heckler | Senior Flame Artist |
| Dan Page | Heckler | I/O |
| Maud Chaupis | Heckler | I/O |
| Paul Le Couteur | Squeak E Clean Studios | Sound Engineer |
| Ceri Davies | Squeak E Clean Studios | Executive Producer |
We open in a fairground at night, it’s the same scene from the iconic fairground OAK commercial ten years ago. The camera focuses on a wall of teddy bears and plush toys - prizes for a carnival game. We see Sarge (the original protagonist) walk in and out of frame catching a few seconds of his “Hungrythirsty” rant. As he disappears one of the teddy bears comes to life and runs towards the camera. The bear starts a monologue, in a gruff atypically teddy-bear like voice. A floating balloon with an OAK product attached lands in the teddy’s paw. The Teddy tries to drink it but he can’t swallow, because he is a teddy bear. Chocolate milk spills everywhere staining his plush white fur. While one paw holds the OAK the other paw gestures towards the camera, pixelated, making it appear like he's giving us the rude finger.
10 years after the launch of OAK 'Kill Hungrythirsty Dead' platform, we returned to the scene of the crime - the original fairground - recreating the original commercial from a different point of view, this time making one of the background characters the hero. In this film, a foul-mouthed Teddy comes to life and rants about OAK still being the only cure to Kill Hungrythirsty Dead.
The overall animation style was based on a muppet design. A fairly simple animation idea but the director really wanted to keep the tactile characteristics of a hand puppet and steer clear of a fully CG animated look. In order to achieve this style an actor was filmed wearing the teddy bear costume which meant we couldn’t animate the mouth in-camera leading to a CG lip synced muzzle replacement. One of the biggest challenges was to integrate an animated mouth into a complex lighting scene. Not only was it important to track the mouth to the head but also match the environment lighting from the in-camera plate correctly. Carnival environment with lots of flashing lights made for a huge challenge for the 3D lighting and compositing team.