THE FLOW

Short List
TitleTHE FLOW
BrandGOJEK
Product / ServiceGOJEK
CategoryB01. Editing
EntrantFORSMAN & BODENFORS Singapore, SINGAPORE
Idea Creation FORSMAN & BODENFORS Singapore, SINGAPORE
Production FORSMAN & BODENFORS Singapore, SINGAPORE
Production 2 CAVIAR Paris, FRANCE
Production 3 SHELTER FILM Kyiv, UKRAINE
Production 4 EINKLANG AUDIOPRODUKTION GBR Frankfurt am Main, GERMANY
Post Production FORSMAN & BODENFORS Singapore, SINGAPORE
Post Production 2 MATHEMATIC Paris, FRANCE
Post Production 3 FINAL CUT London, UNITED KINGDOM
Post Production 4 ELECTRIC THEATRE COLLECTIVE London, UNITED KINGDOM
Post Production 5 THE Paris, FRANCE

Credits

Name Company Position
Jasper Distel Gojek SVP - Group Head of International Marketing
Archishman Ramasubramanian Gojek VP- Head of International Brand & Strategy
John Bergdahl Forsman & Bodenfors Singapore Creative
Patrick Knowlton Forsman & Bodenfors Singapore Creative
Qihao Shum Forsman & Bodenfors Singapore Creative
Joakim Labraaten Forsman & Bodenfors Singapore Creative
Lena Paik Forsman & Bodenfors Singapore Creative
Firrdaus Yusoff Forsman & Bodenfors Singapore Creative
Jason Feng Forsman & Bodenfors Singapore Designer
Abbe Hale Forsman & Bodenfors Singapore Client Director
Jade Cheng Forsman & Bodenfors Singapore Campaign Manager
Julia Blomquist Forsman & Bodenfors Singapore Planner
Sanna Britsman Forsman & Bodenfors Singapore Engagement Lead
Mikyung Kim Forsman & Bodenfors Singapore Agency Producer
Ali Loveday-Herzinger Forsman & Bodenfors Singapore Executive Producer
Henry Scholfield Caviar Director
Céline Roubaud Caviar Producer
Guillaume Le Gat Caviar Line Producer
Aurelie Mention Caviar Production coordinator
Vince Wei Caviar Storyboarder
Kharmel Cochrane Caviar Casting director
Mauro Chiarello Caviar DOP Lighting Cameraman
Sergi Ros Avalos Caviar FPV OP
Florian Hatwagnerv Caviar Operator
Mark Connell Caviar Production Designer
Ameena Callender Caviar Stylist
Scarlet Wallis Caviar Stylist Assistant
Joe Guest Final Cut Editor
Leah Burton Final Cut Assistant
Luke Morrison Electric Theatre Collective Colorist
Oliver Whitworth Electric Theatre Collective Colour Producer
Guilow Audibet Mathematic Studio VFX producer
Jason Bartnett Mathematic Studio Post Producer
Clément Pignal Mathematic Studio Post-production Supervisor
Arthur Lemaitre Mathematic Studio VFX supervisor
David Tomaszewski Mathematic Studio VFX supervisor
Fred Brendon Mathematic Studio VFX Lead
Fabien Coupe Mathematic Studio VFX Lead
Jehan Bouazza Mathematic Studio CG Supervisor
Fred Brandon Mathematic Studio Flame artist
Fabien Coupez Mathematic Studio Flame Artist
Hugo Aymerich Mathematic Studio Flame Artist
Clement Germain Mathematic Studio Flame Artist
Mikel Bianchi Mathematic Studio Flame Artist
Yann Aldabe Mathematic Studio Nuke Composite
Daniel Rodriguez Mathematic Studio Nuke Composite
Hugo Lemant Mathematic Studio 2nd Editor
Stephanie Pedelacq Mathematic Studio Offline Producer
Vince Goy Mathematic Studio Assistant
Maëlle Masson Mathematic Studio Assistant
Yuliia Pavliuk Shelter Film Producer
Albert Zurashvili Shelter Film Executive Producer
Gena Shevchenko Shelter Film Production coordinator
Nikita Iichenko Shelter Film Production Assistant
Aleksey Smoliar Shelter Film First AD
Serge Prostakov Shelter Film BTS
Xavier Benoist The Sound Producer

Write a short summary of what happens in the film.

To launch Gojek's ride hailing and food delivery services into a number of new markets in South East Asia we created a visual metaphor that represents what you can expect from Gojek's services. The campaign demonstrates how Gojek aims to remove everyday frictions and obstacles to bring more people, more flow in daily life – when everything just works. Therefore, a city was created – a place where everything just flows – representing everything customers can expect from Gojek. It’s a stylised world where people, motorcycles and cars can seamlessly co-exist and take the chaos out of your life. At the centre of it all is a grand performance where all elements come together in an unbelievable, coordinated stunt of an epic scale to form… a Gojek logo. Because what better way to introduce a new brand to the market than to make the whole campaign about the logo itself.

Cultural / Context information for the jury

Gojek is Southeast Asia’s leading on-demand multi-service platform. In many Southeast Asia cities, congestion is inevitable and is a struggle people have to face daily. This in combination with added friction like rain or heat, makes ride hailing and food delivery part of the solution to make everyday life easier. The Gojek City was designed to recreate a vibrant and bustling city that can authentically reflect of any South East Asian country like Vietnam, Thailand or Indonesia where food delivery and ride hailing are done by bikes and cars.

Tell the jury anything relevant about the edit. Do not name the editor.

What happens when for a moment everything around us is in sync, taken care of by an app that brushes away obstacles and reduces frictions so that life just...flows? The film is a speedy demonstration of Gojek's services around our very own logo made out of a stunt, within a stunt, within a world where everything is in sync. It takes the viewer on a thrilling journey from the trigger of a button on the Gojek app to a zero-gravity ride on the wall before nimbly-weaving in and out through micro human stories set in a highly stylised world. The awe-inspiring sequence, packed with unexpected twists and turns, comes together in one seamless continuous camera journey and is highly engaging as it places the viewer right in the middle of the action.

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