Title | THE FLOW |
Brand | GOJEK |
Product / Service | GOJEK |
Category | A04. Production Design / Art Direction |
Entrant | FORSMAN & BODENFORS Singapore, SINGAPORE |
Idea Creation | FORSMAN & BODENFORS Singapore, SINGAPORE |
Production | FORSMAN & BODENFORS Singapore, SINGAPORE |
Production 2 | CAVIAR Paris, FRANCE |
Production 3 | SHELTER FILM Kyiv, UKRAINE |
Production 4 | EINKLANG AUDIOPRODUKTION GBR Frankfurt am Main, GERMANY |
Post Production | FORSMAN & BODENFORS Singapore, SINGAPORE |
Post Production 2 | MATHEMATIC Paris, FRANCE |
Post Production 3 | FINAL CUT London, UNITED KINGDOM |
Post Production 4 | ELECTRIC THEATRE COLLECTIVE London, UNITED KINGDOM |
Post Production 5 | THE Paris, FRANCE |
Name | Company | Position |
---|---|---|
Jasper Distel | Gojek | SVP - Group Head of International Marketing |
Archishman Ramasubramanian | Gojek | VP- Head of International Brand & Strategy |
John Bergdahl | Forsman & Bodenfors Singapore | Creative |
Patrick Knowlton | Forsman & Bodenfors Singapore | Creative |
Joakim Labraaten | Forsman & Bodenfors Singapore | Creative |
Qihao Shum | Forsman & Bodenfors Singapore | Creative |
Lena Paik | Forsman & Bodenfors Singapore | Creative |
Firrdaus Yusoff | Forsman & Bodenfors Singapore | Creative |
Jason Feng | Forsman & Bodenfors Singapore | Designer |
Abbe Hale | Forsman & Bodenfors Singapore | Client Director |
Jade Cheng | Forsman & Bodenfors Singapore | Campaign Manager |
Julia Blomquist | Forsman & Bodenfors Singapore | Planner |
Sanna Britsman | Forsman & Bodenfors Singapore | Engagement Lead |
Mikyung Kim | Forsman & Bodenfors Singapore | Agency Producer |
Ali Loveday-Herzinger | Forsman & Bodenfors Singapore | Executive Producer |
Henry Scholfield | Caviar | Director |
Céline Roubaud | Caviar | Producer |
Guillaume Le Gat | Caviar | Line Producer |
Aurelie Mention | Caviar | Production coordinator |
Vince Wei | Caviar | Storyboarder |
Kharmel Cochrane | Caviar | Casting director |
Mauro Chiarello | Caviar | DOP Lighting Cameraman |
Sergi Ros Avalos | Caviar | FPV OP |
Florian Hatwagnerv | Caviar | Operator |
Mark Connell | Caviar | Production Designer |
Ameena Callender | Caviar | Stylist |
Scarlet Wallis | Caviar | Stylist Assistant |
Joe Guest | Final Cut | Editor |
Leah Burton | Final Cut | Assistant |
Luke Morrison | Electric Theatre Collective | Colorist |
Oliver Whitworth | Electric Theatre Collective | Colour Producer |
Guilow Audibet | Mathematic Studio | VFX producer |
Jason Bartnett | Mathematic Studio | Post Producer |
Clément Pignal | Mathematic Studio | Post-production Supervisor |
Arthur Lemaitre | Mathematic Studio | VFX supervisor |
David Tomaszewski | Mathematic Studio | VFX supervisor |
Fred Brendon | Mathematic Studio | VFX Lead |
Fabien Coupe | Mathematic Studio | VFX Lead |
Jehan Bouazza | Mathematic Studio | CG Supervisor |
Fred Brandon | Mathematic Studio | Flame artist |
Fabien Coupez | Mathematic Studio | Flame Artist |
Hugo Aymerich | Mathematic Studio | Flame Artist |
Clement Germain | Mathematic Studio | Flame Artist |
Mikel Bianchi | Mathematic Studio | Flame Artist |
Yann Aldabe | Mathematic Studio | Nuke Composite |
Daniel Rodriguez | Mathematic Studio | Nuke Composite |
Hugo Lemant | Mathematic Studio | 2nd Editor |
Stephanie Pedelacq | Mathematic Studio | Offline Producer |
Vince Goy | Mathematic Studio | Assistant |
Maëlle Masson | Mathematic Studio | Assistant |
Yuliia Pavliuk | Shelter Film | Producer |
Albert Zurashvili | Shelter Film | Executive Producer |
Gena Shevchenko | Shelter Film | Production coordinator |
Nikita Iichenko | Shelter Film | Production Assistant |
Aleksey Smoliar | Shelter Film | First AD |
Serge Prostakov | Shelter Film | BTS |
Xavier Benoist | The | Sound Producer |
To launch Gojek's ride hailing and food delivery services into a number of new markets in South East Asia we created a visual metaphor that represents what you can expect from Gojek's services. The campaign demonstrates how Gojek aims to remove everyday frictions and obstacles to bring more people, more flow in daily life – when everything just works. Therefore, a city was created – a place where everything just flows – representing everything customers can expect from Gojek. It’s a stylised world where people, motorcycles and cars can seamlessly co-exist and take the chaos out of your life. At the centre of it all is a grand performance where all elements come together in an unbelievable, coordinated stunt of an epic scale to form… a Gojek logo. Because what better way to introduce a new brand to the market than to make the whole campaign about the logo itself.
Gojek is Southeast Asia’s leading on-demand multi-service platform. In many Southeast Asia cities, congestion is inevitable and is a struggle people have to face daily. This in combination with added friction like rain or heat, makes ride hailing and food delivery part of the solution to make everyday life easier. The Gojek City was designed to recreate a vibrant and bustling city that can authentically reflect of any South East Asian country like Vietnam, Thailand or Indonesia where food delivery and ride hailing are done by bikes and cars.
The vision of the production design takes inspiration from looking into the center of a perfect timepiece; where smaller elements flow together to create one core that works perfectly and seamlessly. The whole Gojek City was designed with a certain level of abstraction, like an architectural drawing where some buildings don’t have their complete form. This abstraction, combined with great camera work, heightens the effect of being able to see into the different individual stories and flow elements that are happening in different parts. What viewers may not immediately notice is that the city itself is made up of many smaller set design details like a record store, a sushi bar, a laundromat, a mechanics, a cafe etc — which all adds up to create a very rich and authentic environment, without looking like a commercial set. Overall, it’s a set that's highly stylised but also a very functional one.