THE FLOW

Short List
TitleTHE FLOW
BrandGOJEK
Product / ServiceGOJEK
CategoryA04. Production Design / Art Direction
EntrantFORSMAN & BODENFORS Singapore, SINGAPORE
Idea Creation FORSMAN & BODENFORS Singapore, SINGAPORE
Production FORSMAN & BODENFORS Singapore, SINGAPORE
Production 2 CAVIAR Paris, FRANCE
Production 3 SHELTER FILM Kyiv, UKRAINE
Production 4 EINKLANG AUDIOPRODUKTION GBR Frankfurt am Main, GERMANY
Post Production FORSMAN & BODENFORS Singapore, SINGAPORE
Post Production 2 MATHEMATIC Paris, FRANCE
Post Production 3 FINAL CUT London, UNITED KINGDOM
Post Production 4 ELECTRIC THEATRE COLLECTIVE London, UNITED KINGDOM
Post Production 5 THE Paris, FRANCE

Credits

Name Company Position
Jasper Distel Gojek SVP - Group Head of International Marketing
Archishman Ramasubramanian Gojek VP- Head of International Brand & Strategy
John Bergdahl Forsman & Bodenfors Singapore Creative
Patrick Knowlton Forsman & Bodenfors Singapore Creative
Joakim Labraaten Forsman & Bodenfors Singapore Creative
Qihao Shum Forsman & Bodenfors Singapore Creative
Lena Paik Forsman & Bodenfors Singapore Creative
Firrdaus Yusoff Forsman & Bodenfors Singapore Creative
Jason Feng Forsman & Bodenfors Singapore Designer
Abbe Hale Forsman & Bodenfors Singapore Client Director
Jade Cheng Forsman & Bodenfors Singapore Campaign Manager
Julia Blomquist Forsman & Bodenfors Singapore Planner
Sanna Britsman Forsman & Bodenfors Singapore Engagement Lead
Mikyung Kim Forsman & Bodenfors Singapore Agency Producer
Ali Loveday-Herzinger Forsman & Bodenfors Singapore Executive Producer
Henry Scholfield Caviar Director
Céline Roubaud Caviar Producer
Guillaume Le Gat Caviar Line Producer
Aurelie Mention Caviar Production coordinator
Vince Wei Caviar Storyboarder
Kharmel Cochrane Caviar Casting director
Mauro Chiarello Caviar DOP Lighting Cameraman
Sergi Ros Avalos Caviar FPV OP
Florian Hatwagnerv Caviar Operator
Mark Connell Caviar Production Designer
Ameena Callender Caviar Stylist
Scarlet Wallis Caviar Stylist Assistant
Joe Guest Final Cut Editor
Leah Burton Final Cut Assistant
Luke Morrison Electric Theatre Collective Colorist
Oliver Whitworth Electric Theatre Collective Colour Producer
Guilow Audibet Mathematic Studio VFX producer
Jason Bartnett Mathematic Studio Post Producer
Clément Pignal Mathematic Studio Post-production Supervisor
Arthur Lemaitre Mathematic Studio VFX supervisor
David Tomaszewski Mathematic Studio VFX supervisor
Fred Brendon Mathematic Studio VFX Lead
Fabien Coupe Mathematic Studio VFX Lead
Jehan Bouazza Mathematic Studio CG Supervisor
Fred Brandon Mathematic Studio Flame artist
Fabien Coupez Mathematic Studio Flame Artist
Hugo Aymerich Mathematic Studio Flame Artist
Clement Germain Mathematic Studio Flame Artist
Mikel Bianchi Mathematic Studio Flame Artist
Yann Aldabe Mathematic Studio Nuke Composite
Daniel Rodriguez Mathematic Studio Nuke Composite
Hugo Lemant Mathematic Studio 2nd Editor
Stephanie Pedelacq Mathematic Studio Offline Producer
Vince Goy Mathematic Studio Assistant
Maëlle Masson Mathematic Studio Assistant
Yuliia Pavliuk Shelter Film Producer
Albert Zurashvili Shelter Film Executive Producer
Gena Shevchenko Shelter Film Production coordinator
Nikita Iichenko Shelter Film Production Assistant
Aleksey Smoliar Shelter Film First AD
Serge Prostakov Shelter Film BTS
Xavier Benoist The Sound Producer

Write a short summary of what happens in the film.

To launch Gojek's ride hailing and food delivery services into a number of new markets in South East Asia we created a visual metaphor that represents what you can expect from Gojek's services. The campaign demonstrates how Gojek aims to remove everyday frictions and obstacles to bring more people, more flow in daily life – when everything just works. Therefore, a city was created – a place where everything just flows – representing everything customers can expect from Gojek. It’s a stylised world where people, motorcycles and cars can seamlessly co-exist and take the chaos out of your life. At the centre of it all is a grand performance where all elements come together in an unbelievable, coordinated stunt of an epic scale to form… a Gojek logo. Because what better way to introduce a new brand to the market than to make the whole campaign about the logo itself.

Cultural / Context information for the jury

Gojek is Southeast Asia’s leading on-demand multi-service platform. In many Southeast Asia cities, congestion is inevitable and is a struggle people have to face daily. This in combination with added friction like rain or heat, makes ride hailing and food delivery part of the solution to make everyday life easier. The Gojek City was designed to recreate a vibrant and bustling city that can authentically reflect of any South East Asian country like Vietnam, Thailand or Indonesia where food delivery and ride hailing are done by bikes and cars.

Tell the jury about the production design / art direction.

The vision of the production design takes inspiration from looking into the center of a perfect timepiece; where smaller elements flow together to create one core that works perfectly and seamlessly. The whole Gojek City was designed with a certain level of abstraction, like an architectural drawing where some buildings don’t have their complete form. This abstraction, combined with great camera work, heightens the effect of being able to see into the different individual stories and flow elements that are happening in different parts. What viewers may not immediately notice is that the city itself is made up of many smaller set design details like a record store, a sushi bar, a laundromat, a mechanics, a cafe etc — which all adds up to create a very rich and authentic environment, without looking like a commercial set. Overall, it’s a set that's highly stylised but also a very functional one.

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