Title | CHICKEN |
Brand | STANDARD CHARTERED |
Product / Service | GLOBAL TRADE |
Category | B04. Animation |
Entrant | TBWA\SINGAPORE, SINGAPORE |
Idea Creation | TBWA\SINGAPORE, SINGAPORE |
Production | SIXTOES TV Singapore, SINGAPORE |
Production 2 | PASSION PICTURES London, UNITED KINGDOM |
Production 3 | SOVIET SCIENCE London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Andy Grant | TBWA\Singapore | Executive Creative Director |
Perry Essig | TBWA\Singapore | Global Creative Director |
Asheen Naidu | TBWA\Singapore | Global Creative Director |
Anne-Marie Brandner | TBWA\Singapore | Senior Copywriter |
Franziska Kruger | TBWA\Singapore | Senior Art Director |
Melissa Hill | TBWA\Singapore | Global Business Lead |
Benoit Freyburger | TBWA\Singapore | Group Brand Director |
Ash Chaudhry | TBWA\Singapore | Brand Director |
Rachael Wong | TBWA\Singapore | Brand Manager |
Faith Pang | TBWA\Singapore | Brand Manager |
Priscilla Lim | TBWA\Singapore | Brand Executive |
Robin Nayak | TBWA\Singapore | Chief Strategy Officer |
Michele Bouquet | TBWA\Singapore | Strategy Director |
Danial Khalis | TBWA\Singapore | Content Creator |
Akanksha Nair | TBWA\Singapore | Content Creator |
Widad Ismail | TBWA\Singapore | Content Creator |
Lisa Oon | TBWA\Singapore | Social Media Executive |
Haydn Evans | SixToes.TV | Executive Producer |
Sariyanti Sannie | SixToes.TV | Executive Producer |
Fiona McGregor | SixToes.TV | Agency Producer |
Joelle Goh | SixToes.TV | Agency Producer |
Mark Waring | Passion Pictures, London | Director |
Malcolm Hadley | Passion Pictures, London | Cinematographer |
Tim O'Connell | Passion Pictures, London | Gaffer |
Graham Pryor | Passion Pictures, London | Executive Producer |
Adriana Wong | Passion Pictures, London | Film Producer |
Paige Sullivan | Passion Pictures, London | Film Producer |
Andy Gent | Arch Model Studios, London | Supervising Modeller |
Kingsley Bailey | Passion Pictures, London | Editor |
Simona Cristea | Universal Production Partners | Colourist |
Mike Turoff | Passion Pictures, London | Head of Production |
Jason Nicholas | Passion Pictures, London | Head of CG |
Dave Walker | Passion Pictures, London | VFX Supervisor |
Crystal Kung | Passion Pictures, London | Character Design |
Reuben McNaughton | Passion Pictures, London | Character Design |
Ronnie Mitchell | Passion Pictures, London | Character Design |
Tulips & Chimneys | Passion Pictures, London | Environment Design |
Soviet Science | Soviet Science, London | Sound Production Company |
The film uses the metaphor of two neighbouring villages that individually have a wonderful product. Through the curiosity of an enigmatic hen, we tell the the story of hat happens when they unwittingly learn to exchange what they have to create something even better - egg fried rice! Mmmm! A fable of positivity and hope, not only does this emphasis Standard Chartered's belief that the world is a better place when we exchange what we have, it also reinforces the Bank's commitment to keep driving global trade, despite the headwinds.
To tell the story in a very visual and human way, we partnered with Mark Waring - the Stop Animation expert at the heart of Wes Anderson's Oscar-nominated films "Isle of Dogs" and "Fantastic Mr Fox" and we used hand-sculpted models.
We partnered with an awesome team led by Director and Animator Mark Waring, the Animator behind Wes Anderson's Isle of Dog's to bring the animation to life. Many of the Animators on the team have previously worked with Tim Burton on his stop frame films. Hundreds of props, characters, sets were built and painstakingly animated through stop motion. It took over 21 days of shooting to animate the film and then months of compositing work to bring the final film to life. It was a labour of love with incredible attention to detail.