Write a short summary of what happens in the film.

The Mixi work shown in the film is titled: ‘Kaibutsuteki - Nekkyo - Souzo - Natsumatsuri!’ which roughly translates to: (怪物的)
Kaibutsuteki = Monstrous (熱狂)Nekkyo = Frenzy
 (創造)Sozo = Creative (夏祭)Natsumatsuri = Summer Festival. Each word is at the foundation of the film’s theme. The opening shot shows Cookie, the protagonist, interacting with, and controlling the for this project created in-game stage. The second section of the video is a traditional Japanese Matsuri parade that takes place in a digital version of Shibuya, charged by cookie, accompanied by numerous monster strike characters. The video ends with Cookie from the space station making a final in-game move that puts an end to the parade lead by Monster Strike Cookie, concluding in a shot that shows what the in-game stage looks like.

Cultural / Context information for the jury

The digital festival Kaibutsuteki - Nekkyo - Souzo - Natsumatsuri!’ plays into two Japanese cultural elements being craft and cultural heritage, and into the broader human need for gathering and socializing. Japanese culture has an appreciation for beauty, craftsmanship, and pure skill like no other, this shows itself in a famous proverb that goes ‘I will master something, then the creativity will come’. We thus decided to collaborate with our target audience relevant artist ‘Cookie’, to create something digitally and physically aesthetically pleasing for the audience to appreciate, while simultaneously giving them a platform to carry on the century old Matsuri tradition, during which people visit and honour local shrines to commemorate the change of seasons, which was not possible because of Covid-19 restrictions put in place to halt further spread of the virus. Lastly, we gave people a safe space to gather in.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

The challenge grew forth out of the pandemic prevention measurements, as this meant that we were unable to shoot an actual parade. The full process and used visuals are described below. - Previsualised the video to ensure shoot accuracy. Allowing the team to spent as little as time possible on set. - Live-action shoot; 3D rendered and shot Cookie and two background dancers in front of a greenscreen - Crafted a 3d model of Shibuya Tokyo to be used as backdrop. - Ten CG artists, using different design styles and software Crafted over sixty 2D and 3D parade participants.Within one week. -Combined live shoot and digital assets to create a cohesive universe that hosts the Monster Strike parade. - The 15sec TVC was composed with 20 cuts to instantly and intensely depict an animated parade. Additionally, the clip was created with