THE UNDEFEATABLE CREW

Short List
TitleTHE UNDEFEATABLE CREW
BrandGREAT EASTERN LIFE ASSURANCE
Product / ServiceEMPOWERMENT OF PEOPLE WITH DISABILITIES / DISABILITY INSURANCE
CategoryA03. Casting
EntrantBLKJ Singapore, SINGAPORE
Idea Creation BLKJ Singapore, SINGAPORE
Production BLKJ Singapore, SINGAPORE

Credits

Name Company Position
Melvin Ong Freelance Co-Director
Zoe Zora Freelance Set Designer
David Aitabir Freelance Visual Artist
Sophie Soon Freelance Lead Talent / Music Consultant
Joji Jacob BLKJ Creative / Co-Founder
Khalid Osman BLKJ Creative / Co-Founder
Lester Lee BLKJ Creative / Co-Founder
Michael Chin BLKJ Associate Creative Director
Joseph Chan BLKJ Associate Creative Director
Dalton Choo BLKJ Art Director
Seth Han BLKJ Copywriter
Rowena Bhagchandani BLKJ Chief Executive Officer / Co-Founder
Fiona Huang BLKJ Business Director
Wan Ru Sim BLKJ Senior Account Manager
Israel Tan BLKJ Account Manager
Nicole Peng BLKJ Account Executive
K Cheng BLKJ BLKJ
Caleb Huang Freelance Co-Director
Shaun Yeo Reel Loco Productions Executive Producer
Rennie Gomes Yellow Box Studios Executive Producer (Music)

Write a short summary of what happens in the film.

This is the story about how Great Eastern (a leading insurance company from Singapore) brought together 4 creatives with disabilities to form a production crew and produce a music video like no other. Instead of just casting people with disabilities, we hired them and put them in charge of the production – letting them tell their own stories, their way.

Cultural / Context information for the jury

A report in 2020 revealed that only 28.6% of Singaporeans with disabilities had any kind of a job – not to mention a job in a field as niche as production. It was difficult, if not impossible, to find ready-made crew members. With that said, the disability arts scene was growing from strength to strength. So, that's where we looked for our crew.

Tell the jury about the casting process.

In the end, we identified 4 creatives with disabilities who had skills that could be applied to production, albeit with a bit of guidance and training. Before he lost the use of his limbs in an accident, Melvin, 30, was an experienced videographer and a prominent musician. He was chosen to be our director. Zora, 24, is a fashion influencer and a marketing graduate with design experience. She joined our crew as a set designer. David, 58, is a visual artist who has been featured online. He lost his ability to walk after a spinal issue 6 years ago but regained it after a hard fight. Finally, we have our performer: Sophie, 23. Sophie is a visually impaired violinist who had appeared on charity shows but never before in commercial productions. She is also a para-swimmer and hopes to make her 1st appearance at the Paralympics in 2020 (she qualified).

Links
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