| Title | UP, UP & TOUPEE |
| Brand | VIRGIN |
| Product / Service | VIRGIN AIRLINES |
| Category | B05. Visual Effects |
| Entrant | REVOLVER Sydney, AUSTRALIA |
| Idea Creation | DDB SYDNEY, AUSTRALIA |
| Production | REVOLVER Sydney, AUSTRALIA |
| Post Production | ARC EDIT Sydney, AUSTRALIA |
| Additional Company | MPC LONDON, UNITED KINGDOM |
| Name | Company | Position |
|---|---|---|
| Danielle Keirghery | Virgin Australia | Customer Experience Office |
| Michael Nearhos | Virgin Australia | General Manager Brand & Marketing |
| Rapthi Thanapalasingam | Virgin Australia | Head of Consumer & Partner Marketing |
| Erina Chapman | Virgin Australia | Brand & Retail marketing leader |
| Alex Davey | Virgin Australia | Brand Marketing Specialist |
| Ben Welsh | DDB Australia | Chief Creative Officer, DDB Australia |
| Tara Ford | DDB Sydney | Chief Creative Officer, DDB Sydney |
| David Jackson | DDB Sydney | Creative Partner |
| Jeremy Hogg | DDB Sydney | Creative Lead |
| Richard Shaw | DDB Sydney | Creative Lead |
| Kate Sheppard | DDB Sydney | Managing Partner |
| Claire Hynes | DDB Sydney | Senior Business Director |
| Ciara Moloney | DDB Sydney | Business Manager |
| Tash Johnson | DDB Sydney | Lead Senior Producer |
| Leif Stromnes | DDB Sydney | Managing Director, Strategy & Innovation |
| Joseph Smeaton | DDB Sydney | Planning Director |
| James Davis | DDB Sydney | Senior planner |
| Casey Machen | DDB Sydney | Project Director |
| Kelly Barnaby | DDB Sydney | Project Manager |
| Cushla Morton | DDB Sydney | Print producer |
| Gary Freedman | Revolver | Director |
| Michael Ritchie | Revolver | Managing Director/Co-Owner |
| Pip Smart | Revolver | Executive Producer/Partner |
| Alex Kember | Revolver | Producer |
| Peter Sciberras | ARC Edit | Editor |
| Philip Whalley | Moving Picture Company | VFX Post Producer |
| Abigail Sie, Simon Kain | Song Zu | Sound Engineer |
| Karl Richter | Level Two Music | Music Supervisor |
| Michael Corridore | Photoplay | Photographer |
| Alison Lydiard | Photoplay | Executive Producer |
A family leaves home to go to the airport. Suddenly, a gust of wind whips Dad's toupee off his head and it takes off. The toupee comes alive and discovers the wonder of flying. A song begins "Up where we belong ... ". The toupee's having the time of its life. It leaves the city and heads out to sea. It playfully joins a flock of birds before soaring high above the clouds. As the journey ends the wig arrives at a tropical airport. Our family walk out and the toupee lands perfectly back on Dad's head. Virgin Australia. Feel good flying.