Title | BOUNCING BALLS |
Brand | OPPO |
Product / Service | OPPO FIND X3 SMARTPHONE |
Category | A06. Use of Original Music |
Entrant | OPPO Shenzhen, CHINA |
Idea Creation | OPPO Shenzhen, CHINA |
Production | TENDRIL DESIGN + ANIMATION Toronto, CANADA |
Post Production | 2WEI MUSIC Hamburg, GERMANY |
Name | Company | Position |
---|---|---|
Meng Xiang | OPPO | Global Creative Director |
Fabio Caveira | OPPO | Senior Art Director |
Alexandre Mota | OPPO | Senior Copywriter |
Wendy Zhang | OPPO | Creative Project Manager |
Micol Puzio | OPPO | Senior Global Procurement Manager |
Thomas Shinn | OPPO | Senior Digital Marketing Manager - Campaigns |
Tim Page | OPPO | Digital Marketing Manager - Social Media |
Lang Zhang | OPPO | Branding Project Manager |
Film starts with a top view of tennis balls falling on a clay court, then bouncing and making different movements (with daylight and in the dark of the night) to tell a story, deliver all the features found in the Find X3.
Since the film would be aired on different markets and we wanted to have a single production that could talk to people from every country, we decided to create a TVC with no voice over, thus relying even more on the music.
Since we decided to go without voice over on the film to talk to all the markets where the company is present, having a unique, powerful music was even more important. So together with the production company and the music studio we created a song inspired by classical composers such as Wagner and his Ride of Valkyries, combined with strong components of Apocalyptica, a heavy metal band from Finland who performs mainly instrumental music with cellos. The song was designed to match every movement of the balls, from bouncing up high to rolling on the clay court. Its ups and downs set the tone, and help the film end in an grandiose mood.