Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
D01 Branded Content & Entertainment Film
HINTING ETHNIC NISSIN NOODLE	DENTSU INC. Tokyo	JAPAN	DASH Tokyo	JAPAN
COOKING MISCONCEPTION SEIYU SOCIAL RESPONSIBILITY	ENJIN Tokyo	JAPAN
A SONG OF LIFE FOR ALL COMMERCIAL DRIVERS VOLKSWAGEN COMMERCIAL VEHICLES TAIWAN T6.1 CARAVELLE	IDEATA Taipei	TAIWAN	TOFAR FILM PRODUCTION Taipei City	TAIWAN
HOW NOT TO DRIVE IN JAPAN AIG JAPAN HOLDINGS CORPORATE	AOI PRO. INC. Akasaka, Tokyo	JAPAN	AOI PRO. INC. Akasaka, Tokyo	JAPAN
HYUNDAI CARD "BELIEVE IT OR NOT" CAMPAIGN HYUNDAI CARD HYUNDAI CARD PREMIUM	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	APC Seoul	SOUTH KOREA
MAEPRANOM PHIBOONCHAI MAEPRANOM THAI CHILI PASTE CO., LTD. MAEPRANOM CHILLI SAUCE	SOUR BANGKOK	THAILAND	PHENOMENA Bangkok	THAILAND
DON'T DIE TILL THAT DAY CENTRAL DEPARTMENT STORE CENTRAL MIDNIGHT SALE	WOLF BANGKOK	THAILAND	FACTORY01 Bangkok	THAILAND
SHOP UNFRIEND CENTRAL DEPARTMENT STORE CENTRAL MIDNIGHT SALE	WOLF BANGKOK	THAILAND	FACTORY01 Bangkok	THAILAND
CARRYMINATI VS. ARCTIC FOX ARCTIC FOX GAMING BACKPACK	HUMOUR ME New Delhi	INDIA	HUMOUR ME New Delhi	INDIA
PROJECT STAND RED: BOB PAISLEY STANDARD CHARTERED STANDARD CHARTERED / LIVERPOOL FOOTBALL CLUB	OCTAGON Singapore	SINGAPORE	STANDARD CHARTERED BANK Singapore	SINGAPORE
UPGRADE TO NEW VERSION TMRW BY UOB TMRW BY UOB	RABBIT DIGITAL GROUP Bangkok	THAILAND	FACTORY01 Bangkok	THAILAND
THE CHAPTER OF LIFE MCDONALD'S BRANDING	LEO BURNETT TAIWAN Taipei	TAIWAN	MILK N HONEY FILMS Taipei	TAIWAN
DAUGHTER APPLE IPHONE 11 PRO	TBWA\MEDIA ARTS LAB Shanghai	CHINA	TBWA\MEDIA ARTS LAB Shanghai	CHINA	Short List
IN JELLY-TWO CRIMINAL POLICEMEN TAIWAN MORINAGA CO., LTD IN JELLY ENERGY DRINK	DENTSU ONE Taipei City	TAIWAN
SWEET TREATS NISSIN CISCO CO., LTD. COCONUT SABLE	FRONTAGE Tokyo	JAPAN	P.I.C.S Tokyo	JAPAN
E01 Use of Film
#DEARHK MCDONALD'S MCDONALD'S (BRAND CAMPAIGN)	DDB Hong Kong	HONG KONG	SUCH FILMS Hong Kong	HONG KONG
#STOPCHILDMARRIAGE PKBI (PERKUMPULAN KELUARGA BERENCANA INDONESIA) PKBI	M&C SAATCHI INDONESIA Jakarta	INDONESIA	M&C SAATCHI INDONESIA Jakarta	INDONESIA
TOO SHORT FOR TV ADS ARON ALPHA® ARON ALPHA®	YOMIKO ADVERTISING Tokyo	JAPAN	TAIYO KIKAKU CO., LTD. Tokyo	JAPAN
CONDOM BATTLER, GORO OKAMOTO INDUSTRIES, INC. CONDOM	DENTSU INC. Tokyo	JAPAN	ENGINE FILM Tokyo	JAPAN	Bronze
HYUNDAI CARD "BELIEVE IT OR NOT" CAMPAIGN HYUNDAI CARD HYUNDAI CARD PREMIUM	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	APC Seoul	SOUTH KOREA	Short List
AUDI THE DRIVE AUDI AUSTRALIA AUDI	WE ARE SOCIAL Sydney	AUSTRALIA	FINCH Sydney	AUSTRALIA
THE MACALLAN EXPERIENCE THE MACALLAN THE MACALLAN	HELLOFUTURE.TV Sydney	AUSTRALIA	HELLOFUTURE.TV Sydney REBEL AND SOUL Singapore	AUSTRALIA SINGAPORE
FRIEND-VERTISING SKINNY SKINNY	COLENSO BBDO Auckland	NEW ZEALAND	GOOD OIL FILMS Auckland	NEW ZEALAND
#MASKINDIA THE TIMES OF INDIA MASK INDIA MOVEMENT	WUNDERMAN THOMPSON Mumbai	INDIA	PVR PICTURES LIMITED Mumbai	INDIA
GOOD MORNING WORLD TOURISM NEW ZEALAND NEW ZEALAND TOURISM	SPECIAL GROUP Auckland	NEW ZEALAND	SWEETSHOP Auckland NIMBLE Auckland	NEW ZEALAND	Bronze
10 SEC. DRAMA: THE STOP LINE OF LOVE - SEASON 2 - JMS/TOYOTA MOBILITY PARTS CAR ACCESSORIES	HAKUHODO INC. Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	Short List
#SOS SAVE OUR SENTINELS JIMMY NELSON FOUNDATION UNITED NATIONS WORLD DAY FOR CULTURAL DIVERSITY	WUNDERMAN THOMPSON Mumbai	INDIA	SMALL FRY PRODUCTIONS Mumbai	INDIA
F01 Local Brand
FRESH START FAIRPRICE GROUP FAIRPRICE SUPERMARKET	IRIS SINGAPORE	SINGAPORE	IRIS SINGAPORE	SINGAPORE
MAEPRANOM PHIBOONCHAI MAEPRANOM THAI CHILI PASTE CO., LTD. MAEPRANOM CHILLI SAUCE	SOUR BANGKOK	THAILAND	PHENOMENA Bangkok	THAILAND
F02 Challenger Brand
LUCKY SNAILWHITE SNAILWHITE	GIGIL Manila	THE PHILIPPINES
FAMILY RC COLA RC COLA	GIGIL Manila	THE PHILIPPINES	ARCADE FILM FACTORY Makati City	THE PHILIPPINES	Short List
POCARI SWEAT “NEO CHOIR” OTSUKA PHARMACEUTICAL CO., LTD. POCARI SWEAT	DENTSU INC. Tokyo	JAPAN	SPOON INC. Tokyo	JAPAN
WHO OWNS THE STREET? -SHIBUYA HACK & PLAY- SEIKO WATCH CORPORATION WW	HAT INC. Tokyo	JAPAN	HAT INC. Tokyo	JAPAN
DARRELL LEA PALM OIL FREE DARRELL LEA CONFECTIONARY	AKKOMPLICE Melbourne	AUSTRALIA	THE PRODUCERS Melbourne	AUSTRALIA
FOOD INFLUENCERS TASTING DOG FOOD FURRY’S KITCHEN DOG FOOD	OGILVY SINGAPORE	SINGAPORE	FREEFLOW PRODUCTIONS Singapore	SINGAPORE
ACTION PHILIPPINE SAVINGS BANK PHILIPPINE SAVINGS BANK PASEND	SEVEN AD Taguig	THE PHILIPPINES	PABRIKA Makati City	THE PHILIPPINES
F03 Single-market Campaign
POOJA DIDI FACEBOOK FACEBOOK	TAPROOT DENTSU Mumbai	INDIA	CHROME PICTURES Mumbai	INDIA	Short List
SK-II OLYMPICS CAMPAIGN – “VS MACHINES” P&G SK-II	WPP BLACK OPS Singapore	SINGAPORE	IMAGINARY FORCES Los Angeles	USA
MEMORIES FOREVER NTT DOCOMO DATA RECOVERY SERVICE	HAT INC. Tokyo	JAPAN	HAT INC. Tokyo	JAPAN
BE UNSTOPPABLE #WITHALITTLEHELP FROM GOOGLE GOOGLE INDIA GOOGLE SEARCH	TOASTER Singapore	SINGAPORE	TOASTER Singapore	SINGAPORE	Short List
CURIOSITY TAUGHT THE CAT MINISTRY OF EDUCATION, SINGAPORE MOE KINDERGARTEN	BLKJ Singapore	SINGAPORE	PASSION PICTURES Melbourne	AUSTRALIA
WE WILL MEET AGAIN VOLKSWAGEN COMMERCIAL VEHICLES TAIWAN #WENOTME VOLKSWAGEN BRAND ESSENTIALS	REDBIT PICTURES Taipei City	TAIWAN	REDBIT PICTURES Taipei City	TAIWAN
DON'T DIE TILL THAT DAY CENTRAL DEPARTMENT STORE CENTRAL MIDNIGHT SALE	WOLF BANGKOK	THAILAND	FACTORY01 Bangkok	THAILAND	Silver
SLOWAYS NRMA INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	REVOLVER Sydney RUMBLE STUDIOS Sydney	AUSTRALIA
DURGA PUJA IN COVID LIFEBUOY HYGIENE SOAP + HAND SANITISER	MULLEN LINTAS Mumbai	INDIA
COLGATE YIMSU COLGATE-PALMOLIVE N/A (EQUITY)	RED FUSE COMMUNICATIONS Hong Kong	HONG KONG	HOGARTH THAILAND Bangkok	THAILAND
F04 Social Behaviour
PRINCE CHARMING NATIONAL CRIME PREVENTION COUNCIL PUBLIC AWARENESS	OGILVY SINGAPORE	SINGAPORE	ATYPICAL FILMS Singapore	SINGAPORE
SUPPORTING YOUR EVERYDAY LIFE SEIYU SOCIAL DISTANCE	ENJIN Tokyo	JAPAN	KIRAMEKI Tokyo	JAPAN
#IAMNOTAVIRUS NATIONAL ASSOCIATION OF ASIAN AMERICAN PROFESSIONALS (NAAAP) NATIONAL ASSOCIATION OF ASIAN AMERICAN PROFESSIONALS (NAAAP)	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES
#STOPCHILDMARRIAGE PKBI (PERKUMPULAN KELUARGA BERENCANA INDONESIA) PKBI	M&C SAATCHI INDONESIA Jakarta	INDONESIA	M&C SAATCHI INDONESIA Jakarta	INDONESIA

D01 Branded Content & Entertainment Film
HINTING ETHNIC
NISSIN / NOODLE

DENTSU INC. Tokyo

JAPAN

DASH
Tokyo

JAPAN
COOKING MISCONCEPTION
SEIYU / SOCIAL RESPONSIBILITY

ENJIN Tokyo

JAPAN
A SONG OF LIFE FOR ALL COMMERCIAL DRIVERS
VOLKSWAGEN COMMERCIAL VEHICLES TAIWAN / T6.1 CARAVELLE

IDEATA Taipei

TAIWAN

TOFAR FILM PRODUCTION
Taipei City

TAIWAN
HOW NOT TO DRIVE IN JAPAN
AIG JAPAN HOLDINGS / CORPORATE

AOI PRO. INC. Akasaka, Tokyo

JAPAN

AOI PRO. INC.
Akasaka, Tokyo

JAPAN
HYUNDAI CARD "BELIEVE IT OR NOT" CAMPAIGN
HYUNDAI CARD / HYUNDAI CARD PREMIUM

INNOCEAN WORLDWIDE Seoul

SOUTH KOREA

APC
Seoul

SOUTH KOREA
MAEPRANOM
PHIBOONCHAI MAEPRANOM THAI CHILI PASTE CO., LTD. / MAEPRANOM CHILLI SAUCE

SOUR BANGKOK

THAILAND

PHENOMENA
Bangkok

THAILAND
DON'T DIE TILL THAT DAY
CENTRAL DEPARTMENT STORE / CENTRAL MIDNIGHT SALE

WOLF BANGKOK

THAILAND

FACTORY01
Bangkok

THAILAND
SHOP UNFRIEND
CENTRAL DEPARTMENT STORE / CENTRAL MIDNIGHT SALE

WOLF BANGKOK

THAILAND

FACTORY01
Bangkok

THAILAND
CARRYMINATI VS. ARCTIC FOX
ARCTIC FOX / GAMING BACKPACK

HUMOUR ME New Delhi

INDIA

HUMOUR ME
New Delhi

INDIA
PROJECT STAND RED: BOB PAISLEY
STANDARD CHARTERED / STANDARD CHARTERED / LIVERPOOL FOOTBALL CLUB

OCTAGON Singapore

SINGAPORE

STANDARD CHARTERED BANK
Singapore

SINGAPORE
UPGRADE TO NEW VERSION
TMRW BY UOB / TMRW BY UOB

RABBIT DIGITAL GROUP Bangkok

THAILAND

FACTORY01
Bangkok

THAILAND
THE CHAPTER OF LIFE
MCDONALD'S / BRANDING

LEO BURNETT TAIWAN Taipei

TAIWAN

MILK N HONEY FILMS
Taipei

TAIWAN
DAUGHTER
APPLE / IPHONE 11 PRO

TBWA\MEDIA ARTS LAB Shanghai

CHINA

TBWA\MEDIA ARTS LAB
Shanghai

CHINA

Short List
IN JELLY-TWO CRIMINAL POLICEMEN
TAIWAN MORINAGA CO., LTD / IN JELLY ENERGY DRINK

DENTSU ONE Taipei City

TAIWAN
SWEET TREATS
NISSIN CISCO CO., LTD. / COCONUT SABLE

FRONTAGE Tokyo

JAPAN

P.I.C.S
Tokyo

JAPAN