| Title | LUCKY |
| Brand | SNAILWHITE |
| Product / Service | SNAILWHITE |
| Category | F02. Challenger Brand |
| Entrant | GIGIL Manila, THE PHILIPPINES |
| Idea Creation | GIGIL Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Badong Abesamis | GIGIL | Chief Creative Officer |
| Herbert Hernandez | GIGIL | Chief Creative Officer |
| Nikka Melchor | GIGIL | Copywriter |
| Dana de Leon | GIGIL | Art Director |
| Ynna Milambiling | GIGIL | Art Director |
| Bev Lubid | GIGIL | Account Supervisor |
| Jim Jimenez | GIGIL | Account Director |
| Jake Yrastorza | GIGIL | Managing Director |
| Sasa Abella | Freelance | Agency Producer |
A film for SNAILWHITE, a new player in the beauty category in the Philippines.
SNAILWHITE was going against the giants in the beauty industry--Ponds and Olay. What it lacked in budget, it made up in communications: to cut through the clutter, it came out with a film that defied the formula of beauty advertising from multinationals, which all look and sound the same.