THE PENGUIN AND THE WHALE

TitleTHE PENGUIN AND THE WHALE
BrandUNITED NATIONS
Product / ServiceCHINESE YOUTH DIALOGUE ON THE FUTURE
CategoryF07. Corporate Purpose & Social Responsibility
EntrantTENCENT Shenzhen, CHINA
Idea Creation TENCENT Shenzhen, CHINA
Media Placement TENCENT Shenzhen, CHINA
PR TENCENT Shenzhen, CHINA
Production STINK STUDIOS Shanghai, CHINA
Production 2 RUDO COMPANY Buenos Aires, ARGENTINA

Credits

Name Company Position
Vincent Li Tencent General Manager
Akae Wang Tencent Executive Creative Director
Akae Wang Tencent Executive Creative Director
Zita Zou Tencent Copywriter
Ken Lin Tencent Art Director
Sonja Xu Tencent Assistant Art Director
Ahjan Huang Tencent Agency Producer
Derek Song Tencent Project Director
Nina Lin Tencent Project Manager
Susieshan Li Tencent Project Manager
Katherine Lee Stink Studios Executive Producer
Roy Zhang Stink Studios Producer
Ivan Faerman Stink Studios Head of Delivery
Nando Correa Freelance Creative Director
Addie Hao Stink Studios Creative Technologist
Ezequiel Torres Rudo Director
Pablo Roldán Rudo Director
Ruby Valls Rudo Producer

Write a short summary of what happens in the film

This is a sweet friendship story of Penguin and Whale. When Penguin is losing his habitat amid melting icebergs, Whale decides to help him find a bigger, better home. He travels afar to look for icebergs, trying his best to move them around for Penguin, only to see them all melt halfway. But Whale is not a quitter. He aims for an even larger iceberg. His fellow whales come to help, too, and seagulls use wings to block the sun. Despite joint efforts, they still fail to save the last iceberg from melting. Just when they lose all the hope, a humongous “iceberg” comes into sight. Happily, they all head for that direction…

Please tell us how the brand purpose inspired the work

It’s not rare to use music with lyrics for delivering a message in an animation, however, it’s an unusual approach for the Chinese viewers who have been used to receiving information by over-emphasizing voice over and subtitles. This original music plays a balancing role to fit in this situation. Since the song is not particularly composed to serve the purpose, it creates an appropriate space for viewers to experience the whole journey with the characters without being over interference. It further elaborates the animation to a music video, perfectly blending the visuals with a deeper touch. After the official release, the music even goes viral in QQ music platform by ranking top in the search list.

Links

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