Title | THE PENGUIN AND THE WHALE |
Brand | UNITED NATIONS |
Product / Service | CHINESE YOUTH DIALOGUE ON THE FUTURE |
Category | F07. Corporate Purpose & Social Responsibility |
Entrant | TENCENT Shenzhen, CHINA |
Idea Creation | TENCENT Shenzhen, CHINA |
Media Placement | TENCENT Shenzhen, CHINA |
PR | TENCENT Shenzhen, CHINA |
Production | STINK STUDIOS Shanghai, CHINA |
Production 2 | RUDO COMPANY Buenos Aires, ARGENTINA |
Name | Company | Position |
---|---|---|
Vincent Li | Tencent | General Manager |
Akae Wang | Tencent | Executive Creative Director |
Akae Wang | Tencent | Executive Creative Director |
Zita Zou | Tencent | Copywriter |
Ken Lin | Tencent | Art Director |
Sonja Xu | Tencent | Assistant Art Director |
Ahjan Huang | Tencent | Agency Producer |
Derek Song | Tencent | Project Director |
Nina Lin | Tencent | Project Manager |
Susieshan Li | Tencent | Project Manager |
Katherine Lee | Stink Studios | Executive Producer |
Roy Zhang | Stink Studios | Producer |
Ivan Faerman | Stink Studios | Head of Delivery |
Nando Correa | Freelance | Creative Director |
Addie Hao | Stink Studios | Creative Technologist |
Ezequiel Torres | Rudo | Director |
Pablo Roldán | Rudo | Director |
Ruby Valls | Rudo | Producer |
This is a sweet friendship story of Penguin and Whale. When Penguin is losing his habitat amid melting icebergs, Whale decides to help him find a bigger, better home. He travels afar to look for icebergs, trying his best to move them around for Penguin, only to see them all melt halfway. But Whale is not a quitter. He aims for an even larger iceberg. His fellow whales come to help, too, and seagulls use wings to block the sun. Despite joint efforts, they still fail to save the last iceberg from melting. Just when they lose all the hope, a humongous “iceberg” comes into sight. Happily, they all head for that direction…
It’s not rare to use music with lyrics for delivering a message in an animation, however, it’s an unusual approach for the Chinese viewers who have been used to receiving information by over-emphasizing voice over and subtitles. This original music plays a balancing role to fit in this situation. Since the song is not particularly composed to serve the purpose, it creates an appropriate space for viewers to experience the whole journey with the characters without being over interference. It further elaborates the animation to a music video, perfectly blending the visuals with a deeper touch. After the official release, the music even goes viral in QQ music platform by ranking top in the search list.