Title | THE PENGUIN AND THE WHALE |
Brand | UNITED NATIONS |
Product / Service | CHINESE YOUTH DIALOGUE ON THE FUTURE |
Category | B07. Not-for-profit / Charity / Government |
Entrant | TENCENT Shenzhen, CHINA |
Idea Creation | TENCENT Shenzhen, CHINA |
Media Placement | TENCENT Shenzhen, CHINA |
PR | TENCENT Shenzhen, CHINA |
Production | STINK STUDIOS Shanghai, CHINA |
Production 2 | RUDO COMPANY Buenos Aires, ARGENTINA |
Name | Company | Position |
---|---|---|
Vincent Li | Tencent | General Manager |
Akae Wang | Tencent | Executive Creative Director |
Akae Wang | Tencent | Executive Creative Director |
Zita Zou | Tencent | Copywriter |
Ken Lin | Tencent | Art Director |
Sonja Xu | Tencent | Assistant Art Director |
Ahjan Huang | Tencent | Agency Producer |
Derek Song | Tencent | Project Director |
Nina Lin | Tencent | Project Manager |
Susieshan Li | Tencent | Project Manager |
Katherine Lee | Stink Studios | Executive Producer |
Roy Zhang | Stink Studios | Producer |
Ivan Faerman | Stink Studios | Head of Delivery |
Nando Correa | Freelance | Creative Director |
Addie Hao | Stink Studios | Creative Technologist |
Ezequiel Torres | Rudo | Director |
Pablo Roldán | Rudo | Director |
Ruby Valls | Rudo | Producer |
This is a sweet friendship story of Penguin and Whale. When Penguin is losing his habitat amid melting icebergs, Whale decides to help him find a bigger, better home. He travels afar to look for icebergs, trying his best to move them around for Penguin, only to see them all melt halfway. But Whale is not a quitter. He aims for an even larger iceberg. His fellow whales come to help, too, and seagulls use wings to block the sun. Despite joint efforts, they still fail to save the last iceberg from melting. Just when they lose all the hope, a humongous “iceberg” comes into sight. Happily, they all head for that direction…
In 2020, as the global pandemic held the world firmly in its grip, international relations came under mounting pressure. In the midst of such crisis, the United Nations called for collective actions worldwide, in particular among youth, to focus on the world’s development issues facing us all. In this context, the UN has entered into a strategic partnership with Tencent. Throughout Tencent’s online platforms with over a billion connected users, the UN aimed to reach out to Chinese youth, raising their awareness and sparking discussion on Sustainable Development Goals (SDGs) in the coming decade.