#THISISUS - PART 1

Title#THISISUS - PART 1
BrandHYUNDAI
Product / ServiceBRAND COMMUNICATION
CategoryB03. Durable Consumer Goods including Automotive
EntrantSCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation 2 INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production SCHOLZ & FRIENDS Berlin, GERMANY
Production 2 INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Sungwon Jee Hyundai Motor Company Brand Communication
Julia Kim Hyundai Motor Company Brand Communication
Brian Yoon Hyundai Motor Company Brand Communication
Saemi Shin Hyundai Motor Company Brand Communication
Dongchul Shin Hyundai Motor Company Brand Communication
Matthias Spaetgens Scholz & Friends Chief Creative Officer
Oliver Handlos Scholz & Friends Executive Creative Director
Malik Benamara Scholz & Friends Creative Director
Taiyo Kitagawa Scholz & Friends Art Director
Rosanna Collier Scholz & Friends Account Director
Johnathan Faerber Scholz & Friends Strategy Director
Daniel Klessig Scholz & Friends Editor
Jan Lagowski Scholz & Friends Editor

Write a short summary of what happens in the film

When faced with a crisis, our most raw characteristics shine through. The COVID-19 outbreak underscored true loss, loneliness, and weakness in ways the world has not collectively experienced in generations. Ironically, the more the fear spread, the smaller the world felt. It’s moments like these that we need a message of hope most. Somehow, we find a way to come together. In the midst of this struggle, we recognized that trying times like these require us to look in the mirror in order to look ahead. These moments require us to admit loss and fear, but also allow us to find the ingenuity and determination that will ultimately overcome. "This Is Us" honors the unimaginable courage of our bravest members of society, and also the unimaginable kindness and that’s found in their extended community. When we can see that This Is Us, we can see how we’ll endure, together.

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