Title | #THISISUS - PART 1 |
Brand | HYUNDAI |
Product / Service | BRAND COMMUNICATION |
Category | B03. Durable Consumer Goods including Automotive |
Entrant | SCHOLZ & FRIENDS Berlin, GERMANY |
Idea Creation | SCHOLZ & FRIENDS Berlin, GERMANY |
Idea Creation 2 | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | SCHOLZ & FRIENDS Berlin, GERMANY |
Production 2 | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Sungwon Jee | Hyundai Motor Company | Brand Communication |
Julia Kim | Hyundai Motor Company | Brand Communication |
Brian Yoon | Hyundai Motor Company | Brand Communication |
Saemi Shin | Hyundai Motor Company | Brand Communication |
Dongchul Shin | Hyundai Motor Company | Brand Communication |
Matthias Spaetgens | Scholz & Friends | Chief Creative Officer |
Oliver Handlos | Scholz & Friends | Executive Creative Director |
Malik Benamara | Scholz & Friends | Creative Director |
Taiyo Kitagawa | Scholz & Friends | Art Director |
Rosanna Collier | Scholz & Friends | Account Director |
Johnathan Faerber | Scholz & Friends | Strategy Director |
Daniel Klessig | Scholz & Friends | Editor |
Jan Lagowski | Scholz & Friends | Editor |
When faced with a crisis, our most raw characteristics shine through. The COVID-19 outbreak underscored true loss, loneliness, and weakness in ways the world has not collectively experienced in generations. Ironically, the more the fear spread, the smaller the world felt. It’s moments like these that we need a message of hope most. Somehow, we find a way to come together. In the midst of this struggle, we recognized that trying times like these require us to look in the mirror in order to look ahead. These moments require us to admit loss and fear, but also allow us to find the ingenuity and determination that will ultimately overcome. "This Is Us" honors the unimaginable courage of our bravest members of society, and also the unimaginable kindness and that’s found in their extended community. When we can see that This Is Us, we can see how we’ll endure, together.