Write a short summary of what happens in the film

It appears to be a ‘How To’ Vinyl Scratching tutorial film where you learn how to scratch vinyl records like a DJ, but then you realise it’s much more than that - it’s a tutorial on how you can save lives by checking for breast cancer with three simple moves. Since more than 80% of early stage breast cancer patients recover, knowing how to check for breast cancer on a regular basis is just as important as becoming the next big turntablist. The hands of the DJ teach you the three movements on a circular record, and we see how the moves dynamically change the music, as each move can change a life. By learning and sharing these simple motions, this is how we can save lives.

Cultural / Context information for the jury

Breast cancer’s the most commonly occurring cancer among women in Singapore, but it’s the last thing they think about - especially amongst Gen Z’s/Millennials. But what they do think about is their passions - especially during Circuit Breaker 2020 in Singapore, when young people had to stay home during the pandemic, and they picked up all sorts of new hobbies - causing an increase in ‘How To’ tutorials. Inspired by these hobbies and tutorial videos, Prudential Singapore partnered with the Breast Cancer Foundation to turn this movement of learning into a movement that could save lives, with three simple moves. We turned DJ and Pottery tutorials into a way to self-check breasts for early detection of breast cancer! These two films gave Prudential and the Breast Cancer Foundation more than 250,000 impressions, 140,000 total reach and more than 135,000 views, as we spread good moves, thanks to Singaporeans’ new hobbies.