MY GOAL

Silver Spike
TitleMY GOAL
BrandTMB BANK PUBLIC COMPANY LIMITED
Product / ServiceME BY TMB
CategoryB06. Consumer Services / Business to Business
EntrantOGILVY Bangkok, THAILAND
Idea Creation OGILVY Bangkok, THAILAND
Production FACTORY01 Bangkok, THAILAND

Credits

Name Company Position
Nopadol Srikieatikajohn Ogilvy Group Thailand Chairman
Prasert Vijitpawan Ogilvy Group Thailand Executive Creative Director
Bhattara Tanchavalit Ogilvy Group Thailand Creative Group Head
Boonsom Soontornyanakij Ogilvy Group Thailand Creative Group Head
Gailwalin Munkongsupaleark Ogilvy Group Thailand Film Producer
Wuthisak Anarnkaporn Factory01 Co., Ltd. Director
Natdanai Naksuwan Factory01 Co., Ltd. Cinematographer
Peeravat Suksamran Factory01 Co., Ltd. Gaffer
Wanlop Plumsee Factory01 Co., Ltd. Production Designer
Rewat Worarat Factory01 Co., Ltd. Executive Producer
Rungtawan Nanthasaen Factory01 Co., Ltd. Film Producer
Wityawat Lakam Factory01 Co., Ltd. Assistant director
Thida Rosthip Factory01 Co., Ltd. Stylist
Pornthip Muttisom Factory01 Co., Ltd. Casting
Sippanart Olarnsaritkul One cool production co., ltd. Editor
Arthur Lam One cool production co., ltd. Colorist
Nantachai Sammaphuti One cool production co., ltd. Flame artist
Apichaya Yueprayong One cool production co., ltd. Post producer
Therdsak Buapian Matad Co., Ltd. Special Effects producer
Artit Vongmetta Mellow tunes co., ltd. Sound designer
Siwat Homkham Mellow tunes co., ltd. Music composer
Kprkiat Chartprasert Mellow tunes co., ltd. Music composer

Write a short summary of what happens in the film

‘Dreams Can Be Set” takes the insight of Gen Z only saving money to spend on their passion and combines it with communicating the ease of use of MyGoal that helps everyone easily manage their savings. The film was made to be as easily and quickly understood as possible while inspiring Users to strive for their goals and passions.

Cultural / Context information for the jury

ME is the first full-feature online banking service in Thailand that offers higher interest rates than other banks. However, ME only featured a savings account, so 35+ consumers used ME as a place to park money and accrue interest, resulting in no Active Users. Other banks also began developing their own online banking services with more features than ME.

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