Title | DECLARATION |
Brand | MONEY FORWARD, INC. |
Product / Service | MONEY FORWARD CLOUD |
Category | A06. Consumer Services / Business to Business |
Entrant | MONSTER TYO Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Media Placement | DENTSU INC. Tokyo, JAPAN |
Production | MONSTER TYO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ryohei Manabe | DENTSU Inc. | Creative Director |
Junpei Watanabe | watanabejunpeisha Inc. | Creative Director/Copywriter |
Kenji Yanagino | DENTSU Inc. | Film Content Planner/Copywriter |
Kengo Aoki | DENTSU Inc. | Art Director |
Takuya Shiomi | DENTSU Inc. | Account Executive |
Ayako Ootaka | DENTSU Inc. | Account Executive |
Erika Abe | DENTSU Inc. | Account Executive |
Yutaka Hasegawa | DENTSU CREATIVE FORCE INC. | Agency Producer |
Isao Homma | TYO Inc. MONSTER Div. | Film Producer |
Tsuyoshi Shichijo | TYO Inc. MONSTER Div. | Film Producer |
Seiya Konno | TYO Inc. MONSTER Div. | Production Manager |
Shinichiro Kanagawa | WHITE Inc. | Director |
Toyotaro Shigemori | GLASSLOFT Inc. | Cinematographer |
Takeshi Nakasu | Freelance | Gaffer |
Naofumi Yonetsuka | HAUNTED LTD. | Production Designer |
Suguru Ninomiya | MEGANEFILM Inc. | Offline editor |
Toshirou Irino | Freelance | Editor |
Setsu Fukushima | Ongakushitsu Inc. | Sound Studio Producer |
Masahiro Hasegawa | Freelance | Colorist |
Mitsuyo Ishigaki | Yoshikawa Casting Office | casting |
In this puppet play, employees of accounting and finance at a medium-sized company talk honestly about the troubles and laments of inefficient, time-consuming back-office operations, and express their anger.
Many medium-sized companies in Japan have not made progress in improving work efficiency of back-office such as accounting and expenses, and this has become a problem as a factor in the lack of progress in remote work in the Covid-19 pandemic situation. And the "quick change of face" in puppet play is a traditional art form seen in Asian countries, and by arranging it in a modern way, it adds an impact that Japanese people, who consider patience is a virtue, change suddenly with anger.