SECOND SHAVE

TitleSECOND SHAVE
BrandPROCTER & GAMBLE TRADING (THAILAND) LTD.
Product / ServiceGILLETTE
CategoryF04. Social Behaviour
EntrantGREYNJ UNITED Bangkok, THAILAND
Idea Creation GREYNJ UNITED Bangkok, THAILAND
Media Placement GREYNJ UNITED Bangkok, THAILAND
PR GREYNJ UNITED Bangkok, THAILAND
Production GREYNJ UNITED Bangkok, THAILAND
Post Production GREYNJ UNITED Bangkok, THAILAND

Credits

Name Company Position
Leo Savage Grey Creative Lead
Gilad Kat Mediacom Director of Communication Planning
Asawin Phanichwatana GREYnJ United Deputy Chief Creative Officer
Nihar Das Mediacom P&G Global Account Director
Angelique Malabanan Mediacom Global Design Lead
Kanokkorn Seehapan GREYnJ United General Manager
Asawin Phanichwatana GREYnJ United Creative Director
Jesse Wong GREYnJ United Creative Director
Nirada Thumrat GREYnJ United Art Director
Jesse Wong GREYnJ United Copywriter
Burich Sriphol GREYnJ United Copywriter
Rawikarn Pitaklohapit GREYnJ United Project Manager
Juthamas Tantated GREYnJ United Senior Traffic Coordinator
Coral Amy Brown Town Productions Director
Luke Mortimer Town Productions Producer
Rosa Junkovic Town Productions Producer

Write a short summary of what happens in the film

'Second Shave' is a real story of a young Thai man's journey of ordination. It tells the story of him preparing to go live in a temple as a monk for 3 months, as is customary in Thailand for most young man to do so as a rite of passage. The story is told through the eyes of his father, watching this sacred ceremony of the 'second shave' - the shaving of his hair and eyebrows.

Please tell us about the social behaviour that inspired the work

In Thailand, the world's most heavily Buddhist country, it's customary for young men to undergo ordination, to live in temples as 'temporary monks' from 3 months to up to a year. For the rest of the world, the first shave signifies a young man growing up. In Thailand, it's the second shave, the shaving of the head and eyebrows, that is the real rite of passage. 'Second Shave' is a real story of a young man's journey of ordination. It was launched on Thailand's Father's Day to celebrate this proud moment with fathers and sons all over the nation.