6 TAKES OF DRAMA

Title6 TAKES OF DRAMA
BrandDHOSPAAK CO., LTD.
Product / ServiceKULOV
CategoryF07. Corporate Purpose & Social Responsibility
EntrantGREYNJ UNITED Bangkok, THAILAND
Idea Creation GREYNJ UNITED Bangkok, THAILAND
Media Placement GREYNJ UNITED Bangkok, THAILAND
PR GREYNJ UNITED Bangkok, THAILAND
Production GREYNJ UNITED Bangkok, THAILAND
Production 2 HAPPY ENDING FILM Bangkok, THAILAND
Post Production GREYNJ UNITED Bangkok, THAILAND
Post Production 2 HAPPY ENDING FILM Bangkok, THAILAND

Credits

Name Company Position
Thor Santisiri GREYnJ United Chairman
Kanaporn Hutcheson GREYnJ United Chief Executive Officer
Jureeporn Thaidumrong GREYnJ United Chief Creative Officer
Thipayachand Hasdin GREYnJ United Chief Operating Officer
Asawin Phanichwatana GREYnJ United Deputy Chief Creative Officer
Kanokkorn Seehapan GREYnJ United General Manager
Jesse Wong GREYnJ United Creative Director
Asawin Phanichwatana GREYnJ United Creative Director
Pheraphas Jongphatcharanan GREYnJ United Art Director
Jesse Wong GREYnJ United Copywriter
Pandarie Somjit GREYnJ United Copywriter
Natthinee Ruengves GREYnJ United Copywriter
Vorawan Kaewket GREYnJ United Group Account Director
Pitimon Protien GREYnJ United Account Manager
Jongkoch Dusittanakarin GREYnJ United Associate Planning Director
Kanoksak Kanchanachutha GREYnJ United Project Management Director
Juthamas Tantated GREYnJ United Senior Traffic Coordinator
NAWAPOL THAMRONGRATTANARIT Happy Ending Film Director
PACHARIN SURAWATANAPONGS Happy Ending Film Producer

Write a short summary of what happens in the film

6 time distillation is better. For vodka. And for posting something on social media. Because in the heat of the moment, undistllled posts can cause unnecessary drama. As a girl finds out in this short entertaining film how 6 times distillation can resolve conflict, keeping her precious friendship intact with harmony and understanding. p.s. To go along with the 6 times distillation message, the film is 6 minutes long. Enjoy.

Please tell us how the brand purpose inspired the work

Nowadays it's easy to use social media platforms as an emotional outlet, we share our every minute of everyday online. We share thoughts, news, opinions... but the instant nature of it also causes a lot of conflicts. It's easy to vent, use harsh words or momentarily forget to think of what reactions a single post may lead to. We highlight the importance of distillation by blending in product message with a positive social message, encouraging everyone to distill their thoughts before posting something angry or emotional on social media, in order to avoid a lot of drama. The entertaining short film combines famous Thai rock music and pop culture elements, told in a cinematic style, that keeps audience engaged scene by scene, take by take. Until after 6 takes, all conflicts are avoided and everyone's in for a happy ending.