Title | WHATEVER HAPPENED...SEARCH BOLIDEN |
Brand | SIAMPAN GROUP |
Product / Service | BOLIDEN BATTERIES |
Category | B03. Durable Consumer Goods including Automotive |
Entrant | CJ WORX Bangkok, THAILAND |
Idea Creation | CJ WORX Bangkok, THAILAND |
Production | MUM FILMS Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Saharath Sawadatikom | CJ WORX | Chief Creative Officer |
Saharath Sawadatikom | CJ WORX | Executive Creative Director |
Saharath Sawadatikom | CJ WORX | Art Director |
Saharath Sawadatikom | CJ WORX | Copywriter |
Natkanate Ruengrujmethakul | CJ WORX | Creative Director |
Natkanate Ruengrujmethakul | CJ WORX | Art Director |
Natkanate Ruengrujmethakul | CJ WORX | Copywriter |
Palap Sa-Ngiam | CJ WORX | Creative Group Head |
Weerayutt Angkharach | CJ WORX | Senior Art Director |
Benjawan Sengtee | CJ WORX | Producer |
Chawana Keeratiyutamonkul | CJ WORX | Managing Director |
Warapan Pornpichitpan | CJ WORX | Business Director |
Wongsakorn Ubolsawadi | CJ WORX | Account Manager |
Pattaraploy Gochgorngamud | CJ WORX | Account Manager |
Anchalee Tiyapornchai | CJ WORX | Account Executive |
Natchaya Taesriprasert | CJ WORX | Account Executive |
Suthon Petchsuwan | Mum Films | Director |
Chairat Piriyawattanakul | Mum Films | Assistant Director |
Pattarajitr Trakarnkate | Mum Films | Executive Producer |
Nara Montrekul Na Ayudhya | Mum Films | Producer |
Dechnarong Boonsongsang | Mum Films | Production Manager |
Running out of a car battery can be a real horror show. A car battery is a product that no one knows the difference. But Boliden, we are different. So we would like to recommend the reasons that our battery is of superior quality than other brands through unexpected methods of product demonstration, by the expert in the electricity industry. When a car battery is a product that no one thinks about until the day it runs out. Boliden, we see this as an opportunity, so we want to reinforce the brand name to everyone and make them remember that when there is a problem with a car battery, pick up the phone and search Boliden.
Boliden has been missing from marketing for more than ten years, now wants to come back to the market again. But in the car battery market in Thailand has a strong market leader who has sales channels spread across the country and enormous marketing budgets. With a commitment to product development and confidence in superior materials and better quality, Boliden chose to fight on other channels, the search keywords.