Short List
CategoryB03. Durable Consumer Goods including Automotive
EntrantCJ WORX Bangkok, THAILAND
Idea Creation CJ WORX Bangkok, THAILAND
Production MUM FILMS Bangkok, THAILAND


Name Company Position
Saharath Sawadatikom CJ WORX Chief Creative Officer
Saharath Sawadatikom CJ WORX Executive Creative Director
Saharath Sawadatikom CJ WORX Art Director
Saharath Sawadatikom CJ WORX Copywriter
Natkanate Ruengrujmethakul CJ WORX Creative Director
Natkanate Ruengrujmethakul CJ WORX Art Director
Natkanate Ruengrujmethakul CJ WORX Copywriter
Palap Sa-Ngiam CJ WORX Creative Group Head
Weerayutt Angkharach CJ WORX Senior Art Director
Benjawan Sengtee CJ WORX Producer
Chawana Keeratiyutamonkul CJ WORX Managing Director
Warapan Pornpichitpan CJ WORX Business Director
Wongsakorn Ubolsawadi CJ WORX Account Manager
Pattaraploy Gochgorngamud CJ WORX Account Manager
Anchalee Tiyapornchai CJ WORX Account Executive
Natchaya Taesriprasert CJ WORX Account Executive
Suthon Petchsuwan Mum Films Director
Chairat Piriyawattanakul Mum Films Assistant Director
Pattarajitr Trakarnkate Mum Films Executive Producer
Nara Montrekul Na Ayudhya Mum Films Producer
Dechnarong Boonsongsang Mum Films Production Manager

Write a short summary of what happens in the film

Running out of a car battery can be a real horror show. A car battery is a product that no one knows the difference. But Boliden, we are different. So we would like to recommend the reasons that our battery is of superior quality than other brands through unexpected methods of product demonstration, by the expert in the electricity industry. When a car battery is a product that no one thinks about until the day it runs out. Boliden, we see this as an opportunity, so we want to reinforce the brand name to everyone and make them remember that when there is a problem with a car battery, pick up the phone and search Boliden.

Cultural / Context information for the jury

Boliden has been missing from marketing for more than ten years, now wants to come back to the market again. But in the car battery market in Thailand has a strong market leader who has sales channels spread across the country and enormous marketing budgets. With a commitment to product development and confidence in superior materials and better quality, Boliden chose to fight on other channels, the search keywords.


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