6 TAKES OF DRAMA

Title6 TAKES OF DRAMA
BrandDHOSPAAK CO., LTD.
Product / ServiceKULOV
CategoryB01. Fast Moving Consumer Goods
EntrantGREYNJ UNITED Bangkok, THAILAND
Idea Creation GREYNJ UNITED Bangkok, THAILAND
Media Placement GREYNJ UNITED Bangkok, THAILAND
PR GREYNJ UNITED Bangkok, THAILAND
Production GREYNJ UNITED Bangkok, THAILAND
Production 2 HAPPY ENDING FILM Bangkok, THAILAND
Post Production GREYNJ UNITED Bangkok, THAILAND
Post Production 2 HAPPY ENDING FILM Bangkok, THAILAND

Credits

Name Company Position
Thor Santisiri GREYnJ United Chairman
Kanaporn Hutcheson GREYnJ United Chief Executive Officer
Jureeporn Thaidumrong GREYnJ United Chief Creative Officer
Asawin Phanichwatana GREYnJ United Deputy Chief Creative Officer
Thipayachand Hasdin GREYnJ United Chief Operating Officer
Kanokkorn Seehapan GREYnJ United General Manager
Asawin Phanichwatana GREYnJ United Creative Director
Jesse Wong GREYnJ United Creative Director
Pheraphas Jongphatcharanan GREYnJ United Art Director
Jesse Wong GREYnJ United Copywriter
Pandarie Somjit GREYnJ United Copywriter
Natthinee Ruengves GREYnJ United Copywriter
Vorawan Kaewket GREYnJ United Group Account Director
Pitimon Protien GREYnJ United Account Manager
Jongkoch Dusittanakarin GREYnJ United Associate Planning Director
Kanoksak Kanchanachutha GREYnJ United Project Management Director
Juthamas Tantated GREYnJ United Senior Traffic Coordinator
NAWAPOL THAMRONGRATTANARIT Happy Ending Film Director
PACHARIN SURAWATANAPONGS Happy Ending Film Producer

Write a short summary of what happens in the film

6 time distillation is better. For vodka. And for posting something on social media. Because in the heat of the moment, undistllled posts can cause unnecessary drama. As a girl finds out in this short entertaining film how 6 times distillation can resolve conflict, keeping her precious friendship intact with harmony and understanding. p.s. To go along with the 6 times distillation message, the film is 6 minutes long. Enjoy.

Cultural / Context information for the jury

In Thailand, a heavily Buddhist country, all alcohol advertising is highly regulated with very strict guidelines. Brands cannot communicate overtly the superiority of the product or come off as 'promoting drinking'. Kulov Vodka is smooth and superior for its 6 times distillation process. To say this, the strategy is to tie the message in with a problem that everyone can easily relate to: undistllled emotional posts on social media. Because we've all experienced impulsive posts (initiated by ourselves or others) that can cause unnecessary drama. Before you post something emotional, distilling your thoughts (6 times) will make sure conflicts can be easily avoided. The film ingeniously blends together the superiority of the product and a positive social message.

Links

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