Title | 6 TAKES OF DRAMA |
Brand | DHOSPAAK CO., LTD. |
Product / Service | KULOV |
Category | B01. Fast Moving Consumer Goods |
Entrant | GREYNJ UNITED Bangkok, THAILAND |
Idea Creation | GREYNJ UNITED Bangkok, THAILAND |
Media Placement | GREYNJ UNITED Bangkok, THAILAND |
PR | GREYNJ UNITED Bangkok, THAILAND |
Production | GREYNJ UNITED Bangkok, THAILAND |
Production 2 | HAPPY ENDING FILM Bangkok, THAILAND |
Post Production | GREYNJ UNITED Bangkok, THAILAND |
Post Production 2 | HAPPY ENDING FILM Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Thor Santisiri | GREYnJ United | Chairman |
Kanaporn Hutcheson | GREYnJ United | Chief Executive Officer |
Jureeporn Thaidumrong | GREYnJ United | Chief Creative Officer |
Asawin Phanichwatana | GREYnJ United | Deputy Chief Creative Officer |
Thipayachand Hasdin | GREYnJ United | Chief Operating Officer |
Kanokkorn Seehapan | GREYnJ United | General Manager |
Asawin Phanichwatana | GREYnJ United | Creative Director |
Jesse Wong | GREYnJ United | Creative Director |
Pheraphas Jongphatcharanan | GREYnJ United | Art Director |
Jesse Wong | GREYnJ United | Copywriter |
Pandarie Somjit | GREYnJ United | Copywriter |
Natthinee Ruengves | GREYnJ United | Copywriter |
Vorawan Kaewket | GREYnJ United | Group Account Director |
Pitimon Protien | GREYnJ United | Account Manager |
Jongkoch Dusittanakarin | GREYnJ United | Associate Planning Director |
Kanoksak Kanchanachutha | GREYnJ United | Project Management Director |
Juthamas Tantated | GREYnJ United | Senior Traffic Coordinator |
NAWAPOL THAMRONGRATTANARIT | Happy Ending Film | Director |
PACHARIN SURAWATANAPONGS | Happy Ending Film | Producer |
6 time distillation is better. For vodka. And for posting something on social media. Because in the heat of the moment, undistllled posts can cause unnecessary drama. As a girl finds out in this short entertaining film how 6 times distillation can resolve conflict, keeping her precious friendship intact with harmony and understanding. p.s. To go along with the 6 times distillation message, the film is 6 minutes long. Enjoy.
In Thailand, a heavily Buddhist country, all alcohol advertising is highly regulated with very strict guidelines. Brands cannot communicate overtly the superiority of the product or come off as 'promoting drinking'. Kulov Vodka is smooth and superior for its 6 times distillation process. To say this, the strategy is to tie the message in with a problem that everyone can easily relate to: undistllled emotional posts on social media. Because we've all experienced impulsive posts (initiated by ourselves or others) that can cause unnecessary drama. Before you post something emotional, distilling your thoughts (6 times) will make sure conflicts can be easily avoided. The film ingeniously blends together the superiority of the product and a positive social message.