CategoryB01. Fast Moving Consumer Goods
Idea Creation M&C SAATCHI Sydney, AUSTRALIA
Media Placement HYLAND Sydney, AUSTRALIA
Production FINCH Sydney, AUSTRALIA
Additional Company HARDHAT Sydney, AUSTRALIA


Name Company Position
Cam Blackley M&C Saatchi Chief Creative Officer
Shane Gibson M&C Saatchi Creative Director
Sharon Edmondston M&C Saatchi Creative Director
Leandro Pereira M&C Saatchi Copywriter
Chris Brailey M&C Saatchi Copywriter
Jardin Anderson M&C Saatchi Art Director
Catherine Mellon M&C Saatchi Group Strategy Director
Vanessa Boueyres M&C Saatchi Group Head
Laura Jones M&C Saatchi Senior Account Director
Sarah Dillon M&C Saatchi Account Manager
Brianna Morton M&C Saatchi Account Executive
Sarah Cowen M&C Saatchi Senior TV Producer
Angela Byrnes M&C Saatchi Integrated Producer
Christopher Riggert FINCH Director
Claire Thompson FINCH Producer
Loren Bradley FINCH Executive Producer
Sam Chiplin FINCH Cinematographer
Drew Thompson ARC EDIT Editor
Ben Eagleton F/L Colourist
Meg Drummond Song Zu Audio Producer
Myles Lowe Song Zu Sound Designer
Sean Izzard The Pool Collective Photographer
Bridget Curtis The Pool Collective Producer
Yash Gandhi Baiada Head of Marketing
Shawn Stevens Baiada Snr. Brand Manager
Saba Khan Baiada Brand Manager
Rhiannon Purrer Baiada Asst. Brand Manager
. . Stevie Ray CGA Casting

Write a short summary of what happens in the film

A farmer sleeps in an armchair when a baby monitor wakes him up. He rushes outside and relaxes when he finds his chickens lounging around the other monitor. To the sound of Andrew Gold’s hit ‘Thank You For Being a Friend’, we see a series of great efforts made by this farmer raising his beloved birds. He reads to them. He sings to them. He protects them from the rain. All received with blank, unappreciative stares from the chickens. The VO says: "Here at Lilydale, we work hard raising Australia's favorite free-range chicken. It's not easy..." Suddenly we cut to the farmer's kitchen as he's chopping vegetables. An oven ding interrupts the soundtrack. He gives the camera a sheepish look, then shrugs as the VO continues: "...But it sure is worth it." We move towards the lit oven behind him and supers appear: "Dedication you can taste. Lilydale".

Cultural / Context information for the jury

Like in other markets, it's taboo for Australian advertising to even vaguely acknowledge that the meat the country eats – and the country eats a lot of it – comes from animals that were once alive. This gives more oomph to a commercial that doesn't shy away from this truth. It's also worth noting that the soundtrack, ‘Thank You For Being a Friend’, carries strong nostalgic value as the theme song to 80's sitcom hit ‘The Golden Girls’, which was very popular in Australia.


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