Write a short summary of what happens in the film

A 60sec video was produced revealing everyday women bravely “looking” and “confronting” their V-Zones in various intimate situations. All to understand and accept...it’s just something that’s natural.

Cultural / Context information for the jury

In a Muslim country like Malaysia, the subject of feminine care is an unspoken taboo... because being too open about menstruation, often leads to period shaming. And to break this cycle of shame, we didn’t just want to pay lip service to women empowerment, we wanted to make a lasting and tangible change in their lives. When interviewed, we discovered women aged between 18 - 35 years were happy to champion empowerment and to be represented, yet there was hesitation when it became personal. Many had poor feminine care knowledge, and an alarming finding was that 2 in 3 women had not properly seen their own vulva. Even in the privacy of their own homes, women were ashamed to look or even understand the facts of their own body. This lead to the insight of getting women to confront the sight of their own vulva as the mental gateway.