| Title | #STOPCHILDMARRIAGE |
| Brand | PKBI (PERKUMPULAN KELUARGA BERENCANA INDONESIA) |
| Product / Service | PKBI |
| Category | F04. Social Behaviour |
| Entrant | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
| Idea Creation | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
| Production | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Dami Sidharta | M&C Saatchi Indonesia | Executive Creative Director |
| Yogi Tara | M&C Saatchi Indonesia | Creative Director |
| Dhani Pratama | M&C Saatchi Indonesia | Art Director |
| Erlita Putranti | M&C Saatchi Indonesia | Senior Copywriter |
| Rahmawati Putri | M&C Saatchi Indonesia | Agency Producer |
| Heilda Pravitria | M&C Saatchi Indonesia | Traffic Manager |
| Dyah Ariani | M&C Saatchi Indonesia | Account Director |
| Devy Prameswari | M&C Saatchi Indonesia | Account Manager |
| Siti Maryam | M&C Saatchi Indonesia | Account Executive |
| Elki Hendria | M&C Saatchi Indonesia | Planning Director |
| Laurencia Yoanita | M&C Saatchi Indonesia | Planner |
We created an audio-visual experience that tells a different story if you close your eyes. It relies heavily on the audio craft, playing with the viewer's theatre of mind to make them see the reality.
Parents in rural areas in Indonesia commonly marry off their children as soon as they can to have one less mouth to feed and avoid other financial responsibilities. Oftentimes, they forced children as young as 9 years old in child marriage. However, most people in Indonesia aren't aware of this behaviour and thus they continue to turn a blind eye to this crisis even as the cases of child marriage continued to rise.