PROJECT #BONDEDYOUTH

TitlePROJECT #BONDEDYOUTH
BrandARON ALPHA
Product / ServiceARON ALPHA
CategoryC01. Viral Film
EntrantADEX NIHON KEIZAI ADVERTISING Tokyo, JAPAN
Idea Creation ADEX NIHON KEIZAI ADVERTISING Tokyo, JAPAN
Production DANCE NOT ACT Tokyo, JAPAN

Credits

Name Company Position
Kenji Kinoshita ADEX NIHON KEIZAI ADVERTISING Creative Director / Innovation Planner
Kazunori Sumikawa ADEX NIHON KEIZAI ADVERTISING Creative Director
Yuji Tateishi ADEX NIHON KEIZAI ADVERTISING Art Director
Yuki Tsuchida ADEX NIHON KEIZAI ADVERTISING Creative Planner
Hiroyuki Ishii ADEX NIHON KEIZAI ADVERTISING Creative Director / Strategist
Takumi Shimokaji ADEX NIHON KEIZAI ADVERTISING Planner
Tenyu Sensui ADEX NIHON KEIZAI ADVERTISING Account Director
Daisuke Takeda ADEX NIHON KEIZAI ADVERTISING Account Manager
Junichi Yabe ADEX NIHON KEIZAI ADVERTISING Account Executive
Mitsuru Udagawa ADEX NIHON KEIZAI ADVERTISING Agency Producer
Akira Tanaka Freelance Director
Hirofumi Kinugasa DANCE NOT ACT INC. Executive Producer
Naoto Yuasa DANCE NOT ACT INC. Producer
Koko Takahashi Freelance Casting
Taro Izumi Freelance Sound Designer
Fumihiro Isobe Freelance Sound Designer
Yukiko Nakazawa Freelance Singer
Mac Right Freelance Singer
Hiroki Obata Freelance Singer
Shogo Diam Freelance Singer
Kana Asumi Freelance Voice Actor
Kotaro Nishiyama Freelance Voice Actor
Yurina Amami Freelance Voice Actor
Shunya Hiruma Freelance Voice Actor
Yoshiki Nakajima Freelance Voice Actor
Emiri Kato Freelance Voice Actor
Hinata Tadokoro Freelance Voice Actor
Ryusei Nakao Freelance Voice Actor
Yu Wakabayashi Freelance Voice Actor
Keiji Fujiwara Freelance Voice Actor
Daiki Nakamura Freelance Voice Actor
Hiroki Yasumoto Freelance Voice Actor
Mitsuhiro Sakamaki Freelance Voice Actor

Write a short summary of what happens in the film

The movies are movie trailer style like sports, examination and SF action movie which extremely intimate for young people. In these movies, Aron Alpha appears conveniently as a presence to achieve their above feelings. In fact, these animations is too convenient video conte for the brand which was developed by a middle age man of Aron Alpha's advertising staff. That's why they are the story that young workers reject their casual plannings.

Cultural / Context information for the jury

Japanese young people love anime with the themes of romance, friendship and sports. But they are not interested in anime with the theme of glue.

Links

Video URL   |   Video URL