| Title | MEMORIES FOREVER |
| Brand | NTT DOCOMO |
| Product / Service | DATA RECOVERY SERVICE |
| Category | B06. Consumer Services / Business to Business |
| Entrant | HAT INC. Tokyo, JAPAN |
| Idea Creation | ADK CREATIVE ONE Tokyo, JAPAN |
| Idea Creation 2 | ADK MARKETING & SOLUTIONS INC. TOKYO, JAPAN |
| Production | HAT INC. Tokyo, JAPAN |
| Post Production | TTR INC. Tokyo, JAPAN |
| Additional Company | ACE INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Toru Fujii | ADK Creative One Inc. | Senior Creative Director |
| Jin Kameno | ADK Creative One Inc. | Agency Project Manager |
| Hiroki Tsuchida | ADK Marketing Solutions Inc. | Senior Account Executive |
| Tsutomu Horiuchi | ADK Marketing Solutions Inc. | Senior Account Executive |
| Yusuke Watanabe | HAT INC. | Producer |
| Karin Taninogami | HAT INC. | Production Manager |
| Naoya Yamaguchi | HAT INC. | Director |
| Tomohiro Hori | TTR Inc. | Cinematographer |
| Naoya Imaoka | Freelance | Lighting |
| Takanori Kako | ACE Inc. | Hair & Makeup |
| Azusa Kikuchi | TTR Inc. | Editor |
This is an experimental movie asking people like, "Who would you like to meet again?" "You just might have the chance." "What if you could revisit the memories waiting in your old mobile phone?" People are revisiting their memorial photos, movies, messages, and animations in the old mobile phones. "Is there someone you want to meet again through your old mobile phone?Bring your old mobile phone to a docomo shop to revisit your memories." NTT docomo, Your memories, forever.
-In Japan, feature phones have been more used than smartphones for a long time. -The reason why people liked the feature phones more than smartphones is that Japanese feature phones were brilliantly useful. -NTT docomo is a No.1 mobile career company in Japan and its main customers have been senior or family people who use feature phones. -To create a fresh brand experience among such conservative people was strategically important for NTT docomo. -This campaign has worked very effectively by understanding the aging society of Japan.