Title | I’M YOUR TALENT SCOUT |
Brand | SAGA-SCOUT/SAGA PREFECTURE JUNIOR ATHLETE DISCOVERY PROJECT |
Product / Service | SAGA PREFECTURE |
Category | B07. Not-for-profit / Charity / Government |
Entrant | VSQ Fukuoka, JAPAN |
Idea Creation | DENTSU KYUSHU Fukuoka, JAPAN |
PR | DENTSU KYUSHU Fukuoka, JAPAN |
Production | VSQ Fukuoka, JAPAN |
Post Production | VSQ Fukuoka, JAPAN |
Name | Company | Position |
---|---|---|
Masahiro Wakuda | DENTSU KYUSHU INC. | Creative Director |
Takuya Yonemura | DENTSU KYUSHU INC. | Copywriter |
Kouji Nakamura | DENTSU KYUSHU INC. | Account Executive |
Kenichi Fukuyama | VSQ Co.,Ltd. | Producer |
Aya Etoh | VSQ Co.,Ltd. | Producer |
Takaaki Fujise | Freelance | Cinematographer |
Yasuo IIzuka | VSQ Co.,Ltd. | Editor |
Yuichi Miyazono | VSQ Co.,Ltd. | Sound Engineer |
Tomoya Nakamura | VSQ Co.,Ltd. | Director |
LOOKING AT SCHOOL LIFE AND PHYSICAL EDUCATION, WE CAN SEE THAT MANY CHILDREN FEEL THEY ARE NOT GOOD AT SPORTS. THIS VIDEO IS INTENDED TO SHOW A NEW POSSIBILITY FROM A LOCAL GOVERNMENT INITIATIVE IN SAGA PREFECTURE, THAT USES ARTIFICIAL INTELLIGENCE TO FIND THE BEST SUITED SPORT FOR EACH INDIVIDUAL.
YOU MAY INCLUDE A SHORT CONTEXT EXPLANATION IF SPECIFIC LOCAL CULTURE, LANGUAGE, OR MARKETING ISSUES PLAY A ROLE IN THE WORK. (150 WORDS MAX) IN JAPAN, CHILDREN ARE EXPECTED TO EXERCISE AS PART OF THEIR EDUCATION, USING THE TERM “PHYSICAL EDUCATION” RATHER THAN CALLING IT “SPORTS.” IN THIS CONTEXT, THERE ARE MANY CHILDREN WHO FEEL THEY ARE INADEQUATE, AND THEIR PATH TO BECOMING ATHLETES HAS BEEN THWARTED FROM AN EARLY AGE. SAGA PREFECTURE, A LOCAL GOVERNMENT IN JAPAN, HAS LAUNCHED AND PROMOTED AN INITIATIVE TO HELP CHANGE THIS SITUATION BY USING ARTIFICIAL INTELLIGENCE TO FIND THE BEST SUITED SPORT FOR EACH INDIVIDUAL. THIS YEAR, DUE TO THE NOVEL CORONAVIRUS, ONLY ABOUT 1,000 PEOPLE WERE ABLE TO PARTICIPATE IN THIS INITIATIVE. YET IN THE FIRST THREE DAYS OF THE PROMOTION, MANY TIMES THAT NUMBER OF APPLICATIONS POURED IN.