I’M YOUR TALENT SCOUT

TitleI’M YOUR TALENT SCOUT
BrandSAGA-SCOUT/SAGA PREFECTURE JUNIOR ATHLETE DISCOVERY PROJECT
Product / ServiceSAGA PREFECTURE
CategoryB07. Not-for-profit / Charity / Government
EntrantVSQ Fukuoka, JAPAN
Idea Creation DENTSU KYUSHU Fukuoka, JAPAN
PR DENTSU KYUSHU Fukuoka, JAPAN
Production VSQ Fukuoka, JAPAN
Post Production VSQ Fukuoka, JAPAN

Credits

Name Company Position
Masahiro Wakuda DENTSU KYUSHU INC. Creative Director
Takuya Yonemura DENTSU KYUSHU INC. Copywriter
Kouji Nakamura DENTSU KYUSHU INC. Account Executive
Kenichi Fukuyama VSQ Co.,Ltd. Producer
Aya Etoh VSQ Co.,Ltd. Producer
Takaaki Fujise Freelance Cinematographer
Yasuo IIzuka VSQ Co.,Ltd. Editor
Yuichi Miyazono VSQ Co.,Ltd. Sound Engineer
Tomoya Nakamura VSQ Co.,Ltd. Director

Write a short summary of what happens in the film

LOOKING AT SCHOOL LIFE AND PHYSICAL EDUCATION, WE CAN SEE THAT MANY CHILDREN FEEL THEY ARE NOT GOOD AT SPORTS. THIS VIDEO IS INTENDED TO SHOW A NEW POSSIBILITY FROM A LOCAL GOVERNMENT INITIATIVE IN SAGA PREFECTURE, THAT USES ARTIFICIAL INTELLIGENCE TO FIND THE BEST SUITED SPORT FOR EACH INDIVIDUAL.

Cultural / Context information for the jury

YOU MAY INCLUDE A SHORT CONTEXT EXPLANATION IF SPECIFIC LOCAL CULTURE, LANGUAGE, OR MARKETING ISSUES PLAY A ROLE IN THE WORK. (150 WORDS MAX) IN JAPAN, CHILDREN ARE EXPECTED TO EXERCISE AS PART OF THEIR EDUCATION, USING THE TERM “PHYSICAL EDUCATION” RATHER THAN CALLING IT “SPORTS.” IN THIS CONTEXT, THERE ARE MANY CHILDREN WHO FEEL THEY ARE INADEQUATE, AND THEIR PATH TO BECOMING ATHLETES HAS BEEN THWARTED FROM AN EARLY AGE. SAGA PREFECTURE, A LOCAL GOVERNMENT IN JAPAN, HAS LAUNCHED AND PROMOTED AN INITIATIVE TO HELP CHANGE THIS SITUATION BY USING ARTIFICIAL INTELLIGENCE TO FIND THE BEST SUITED SPORT FOR EACH INDIVIDUAL. THIS YEAR, DUE TO THE NOVEL CORONAVIRUS, ONLY ABOUT 1,000 PEOPLE WERE ABLE TO PARTICIPATE IN THIS INITIATIVE. YET IN THE FIRST THREE DAYS OF THE PROMOTION, MANY TIMES THAT NUMBER OF APPLICATIONS POURED IN.

Links
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