| Title | LOVING LIES |
| Brand | JA-MIYAZAKI KEIZAIREN |
| Product / Service | MIYAZAKI BEEF |
| Category | B01. Fast Moving Consumer Goods |
| Entrant | VSQ Fukuoka, JAPAN |
| Idea Creation | DENTSU KYUSHU Fukuoka, JAPAN |
| PR | DENTSU KYUSHU Fukuoka, JAPAN |
| Production | VSQ Fukuoka, JAPAN |
| Post Production | VSQ Fukuoka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masahiro Wakuda | DENTSU KYUSHU INC. | Creative Director |
| Teru Tsujinaka | DENTSU KYUSHU INC. | Copywriter |
| Kai Oe | DENTSU KYUSHU INC. | Planner |
| Takeshi Ishizuka | DENTSU KYUSHU INC. | Account Executive |
| Eiki Kohya | alucard.inc | Art Director |
| Junichi Inoue | VSQ Co.,Ltd. | Producer |
| Seira Kodama | VSQ Co.,Ltd. | Production Manager |
| Shingo Tabata | Tabata Shasin Jimusyo | Cameraman |
| Tadayoshi Fuchino | AND FILM STUDIO | Lighting designer |
| Yasuo Iizuka | VSQ Co.,Ltd. | Editor |
| Mie Baba | INTEN INC. | Colorist |
| Keiji Itoh | INTEN INC. | Editor |
| Ryuhei Omachi | VSQ Co.,Ltd. | Sound Design Arrangement |
A mother raises her son while telling loving lies, at times funny and other times kind. The son grows up realizing the truth behind the words. On April Fool’s Day, he makes an effort to repay those loving lies with Award Beef from Miyazaki, Japan.
In Japan, many companies use April Fool’s Day to tell laughable lies as a way of self-promotion. We created a web movie that honors a certain kind of untruth, meanwhile promoting Miyazaki beef in a unique context, different from that of any other company.